US-based e-commerce behemoth Amazon is planning to go bigger in its third largest European market, France. It announced that it will be creating around 1,800 new jobs in the country this year.
Amazon focuses on France
The French market is one of the most important markets for Amazon in Europe, after Britain and Germany. Therefore, it announced on Tuesday that it will be adding 1,800 new permanent contract positions at the company this year. The total number of permanent staffs at the company will thus go up to 9,300 by the end of the year. Since 2010, the company has invested over 2 billion euros in the French market, creating one of its largest customer bases here.
However, not all foreign retail companies are happy to bring jobs to France. South African retailer Steinhoff’s French unit Conforama has announced that it will cut about 1,900 staff, following a new financial restricting plan. According to deputy finance minister Agnes Pannier-Runacher, traditional retail is facing a “deep transformation” and pointed out the coincidence of the two figures by Amazon and Conforama. Talking to Sud Radio, she said that the French government wants to limit the impact of the Conforama cuts and is “extremely vigilant” about the situation.
Amazon continues to expand in France
The American retail company wants to have a bigger footprint in France and already has 20 sites, which include six logistics centers. The most recent of its sites will open at in Bretigny-Sur-Orge near Paris this summer. Kantar Data suggests that while the company is the de facto leading in the e-commerce market and holds a 17.3% market share, its grocery market share is a measly 2%.
Amazon is already running its Amazon Prime program for express delivery in Paris for the past three years. It also plans on expanding its grocery delivery service in the country and captures a bigger market share in the food retail business. To accomplish this task, the company partnered with Casino, a French food retailer, to install pick-up lockers in Casino stores. More products from the French company will be made available on Amazon.
Amazon made a similar job growth announcement in Costa Rica on Monday, suggesting that it will create 2,000 new jobs in the region. Specialist roles in accounting, finance, cloud services, technology, and customer service will be a part of these new jobs.