ETRADE Review 2020 – Is it the Right Broker for You?

E-Trade financial corporation (E*TRADE) is an electronic trading platform where investors can trade the widest variety of financial assets.
Author: Edith Muthoni
Last Updated: March 27, 2020

E-Trade financial corporation (E*TRADE) is an electronic trading platform where investors can trade the widest variety of financial assets. Here, you can trade futures contracts, common and preferred stocks, ETF, options, mutual funds and a host of fixed-income investments. Etrade fees start from $6.95 per trade. This doesn’t make it the cheapest among the reputable stock brokers. However, Etrade compensates for the high fees by providing its clients with a wide variety of trading tools as well as educational and wealth management resources.

But who does the broker appeal to most? What are the trading fees on its different platforms and where does it shine and shilly-shally? We have broken all this down in this etrade review.

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    Etrade stock brokerage overview?

    ETRADE Review - Is...First off, understand that etrade is a discount broker – implying that it offers more of a stock and financial products trading platform and less of investment advice. It is available in three trading platforms that are free to open for all their customers. You don’t even need a minimum trading activity or operating balance to maintain one. These include:

    ☑️E-trade web: The web-based online platform allows you to stream live market data, access real-time trading quotes, and commentaries for free. It also gives you access that helps you spot emerging markets for free. Not to mention it also features highly intuitive and and resource-rich dashboard that you can use to track your accounts and investments.

    ☑️E-trade Pro: is a desktop app that boasts of all the features of the web platform. Additional resources that you will most likely find here include the strategy scanner and complex options market strategies. It also allows you to backtest different strategies to assess their capabilities.

    ☑️Power E-trade: This is by far the most sophisticated and innovative free trading platform by etrade and within the larger discounted brokerage markets yet. It is a web-trading platform that features a compressive list of both basic and advanced trading and analysis tools for the stock, options and futures markets. Some of the power features included on the platform include automated technical analysis and charting tools, risk analysis tools, 30+ drawing tools, different chart layouts, and 100+ trading studies. Plus they are all availed in plain and easy-to-understand English not the usual financial market jargon.

    ☑️Etrade mobile trading platforms: We also found out that etrade discount broker is one of the few – if not the only one – with two mobile trading apps. And according to their website, the ETRADE APP is designed to help you stay in touch with the markets and open accounts while on the move. The POWER ETRADE APP, on the other hand, features al the pro trading tools and resources of the power etrade platform and the app is only meant to help brings the platform closer to the trader.

    What is Etrade best for?

    Etrade and its multi-layered trading platform that caters for all the different types of traders:

    The basic trading tools, plain and easy to understand trading language, backtesting tools and educational and training resources make it suitable for BEGINNER INVESTORS.

    The sophisticated and highly advanced analysis and trading tools make it most adapted to ELITE INVESTORS

    The attractive welcome bonuses and discounted trading fees and commissions make it suitable for ACTIVE/FREQUENT TRADERS.

    How does it work?

    ETrade is a discount broker specializing in the buying and selling of such financial investment products like etrade stock, options, and futures. The three-decade-old brokerage firm and an industry pioneer in the electronic trade has over the years come up with innovative trading platforms. These make it possible for investors and traders alike to not only follow different markets but also make more informed decisions when entering into positions. Plus an Etrade account isn’t discriminative and can be used by both the day traders and position takers.

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    The comprehensive etrade platforms support different kinds of trades including buy (long) and short (sell) positions. It also gives you access to the real-time stock and commodity markets. And you don’t always have to execute trades at the prevailing market conditions. The advanced range of trading tools available here makes it possible for you to enter into limit orders. This implies that you can open a trade for a stock or commodity at rates higher or lower than the prevailing rates, and have Etrade systems hold back on its execution until your desired price is reached.

    How to make your first trade on ETrade:

    Step 1: Create an etrade account:

    On the etrade homepage is the ‘Open an account’ that directs you to the account creation page. Here, you will need to fill in such personal details as your name, email address, social security number, D.O.B, and address as well as your employer’s name and address.

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    Step 2: Fund the account

    There are three primary ways of making your initial deposit into your etrade account. You can write a check, pay through bank wire transfer or transfer funds from another brokerage account. However, the discount broker doesn’t support credit and debit card deposits or direct purchases.

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    Step 3: Use the screeners to identify a viable trade

    These first two steps give you access to the etrade dashboard and all its trading and analysis tools and indicators. What we find most interesting at this stage are their screeners . Use the screeners to identify and vet different etrade stocks and financial products. Then identify a strategy whose risk management settings best align with your trading style. 

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    Step 4: Customize your order entry

    One of the things we find most interesting about the etrade account dashboard is the level of customization that goes into entering a trade. You can, for instance, settle for immediate trades by choosing to enter into a trading position using the prevailing market rates. Alternatively, you can enter into a ‘limit’ order that gives you a chance to set a desired trade entry position. These can be higher or lower than the prevailing market rates. And the discount broker won’t execute the trade until these market position-entry conditions are met. 

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    Step 5: Preview and take it live

    The last step to trading etrade stocks and other financial instruments is the ‘preview order’ stage. This gives you a chance to review the order conditions before you can click on the ‘place order’ that takes the position live.

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    Etrade fees and trading charges

    First off, it is important to point out that E*TRADE isn’t the cheapest discount broker out there.

    To open an Etrade account and gain access to the Etrade dashboard and all its accompanying tools and resources, you will need a minimum of $500.

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    The first 30 trades per quarter will then cost you $6.95 each after which they rescind to the discounted rate of $4.95 per trade.

    A broker-assisted trade, on the other hand, costs $25 per trade.

    Etrade also treats every new account to 100 free ETF trades. Note that while you aren’t being charged a commission for these 100 trades, you will still have to pay the annual expense fee that ranges from between $0.19 and $0.75 per annum.

    Plus if you are more inclined to managed trades and robo advisors, Etrade has an in-house automated trade platform referred to as the Etrade Adaptive Portfolio. It is a portfolio management platform that blends the power of both algorithmic and elite human traders. And to hold an account here, you need a minimum of $5,000 and its annual advisory fee starts from 0.30% per annum.

    What are some of E*TRADE’s key strengths and weaknesses?


    • Multiple and quite comprehensive trading platforms:

    Etrade is one of the discount brokers with the highest number of proprietary trading platforms. Its members are free to use one or all three platforms. These come with a long list of comprehensive and highly advanced trading and analysis tools and indicators for free. Some popular innovative tools available here include etrade stock screeners, strategy scanners and 100+ technical studies. They all are highly customizable, plus there are demo etrade accounts that let you test and practice trades on each platform.

    • Wide range of financial trading instruments:

    Etrade further maintains the widest and most competitive list of tradable financial instruments. It, for instance, hosts 250+ commission-free ETFs and over 4,400 no-transaction-fee mutual funds. The Etrade analysts are also regularly monitoring these mutual funds and ETFs markets to come up with the in-house All-Star Fund Report. This highlights all the leading no-load funds and ETFs available on their platform.

    • Wide collection of educational and training resources:

    Etrade can be viewed as an emerging hybrid discount broker. This implies that while being a discount broker ideally means that it should only offer trading and not advisory services, etrade is dedicated to stock/ forx education and training. Its elite analysts are constantly holding online webinars and in-person events at their branches. 

    • Reliable customer support:

    Etrade also maintains a highly competent customer support team. You can access them online 24/7 via email, phone, and the website’s live chat. It also is one of the few online brokerages offering in-person customer support and advice in one of their 30 physical branches across the country.

    • Highly versatile:

    We consider etrade quite versatile because they aren’t just available on a web-trader platform but also as a mobile app. The discount broker currently runs two specialist apps – available for both android and iOS users.


    • Fees and commissions:

    At $6.95 per trade plus $0.75, %1.50 and $1.0 for options, futures, and bonds respectively, we consider Etrade fees rather uncompetitive. And our conclusion is informed by the downward trending trading prices in the industry. It is not uncommon to see discount brokers like Robinhood impose relatively low and even free trades.

    • No forecasting tools:

    One of the most interesting things about etrade is their support for limit orders. This allows you to enter the market at rates higher or lower than the prevailing market rates. There is however one huge limitation to this type of trade. Etrade doesn’t provide its traders with forecasting tools to help them assess the market direction. And they have to rely on third-party – often paid – forecasting analysis tools.

    • Uncompetitive account minimums:

    In an industry where brokerage firms are looking to woe more traders with low account minimums, etrade remains uncompetitive. The platform demands a $500 initial deposit. We consider this expensive given that equally popular discount brokers like Merill Edge and Fidelity don’t call for a minimum operating balance.

    • You will have to use different platforms to access all tools:

    It also is frustrating to note that no single platform has unified the etrade innovative trading and analysis tools. You, therefore, will need to use all the trading platforms if you hope to enjoy all tools and indicators.

    Bottom line

    Etrade is and remains one of the most innovative discount brokers around. And this claim has the backing of its highly innovative trading/analysis resources and comprehensive trading platforms. We particularly appreciate that it takes into account the trading needs of the different classes of traders. Beginners, slightly experienced and elite traders have a near equal chance of making it here. Not to mention that the broker also has the managed Etrade Adaptive Portfolio for passive investors. If you are looking for a discount broker to invest with, start by comparing etrade’s strengths and such weaknesses as high trading fees. And only register with them if you believe the perks outweigh the downsides.


    How do I open an Etrade account?

    There are three primary ways of opening an etrade account. You have the first option as completing their online registration form on the etrade website. You can also open the etrade account via phone call or by downloading the registration form from the site, signing it, and sending it back via email.

    What are the etrade account fees and commissions?

    Etrade charges $6.95 for the first 30 trades relating to stocks, options, and ETFs. Any other trade after that is charged a subsidized fee of $4.95. However, options contracts attract an additional fee of $0.75 per contract for the first 30 contracts and $0.50 for everything else above that.

    What do I need to open an account with Etrade?

    Etrade has a relatively straightforward account opening process that starts by choosing the type of account you wish to open either individual, joint or custodial and filling in your details. The broker also expects you to fund the account with a minimum of $500 within 60 days of account opening.

    Is Etrade a broker?

    Yes, etrade is considered a discount broker. Simply put, it is a brokerage firm that offers discounted prices on trades by cutting down on some brokerage services. Here, you only get access to a trading platform and trading advice from a human expert comes at a fee.

    What financial products can I trade on etrade?

    Etrade gives you access to a full range of financial trading instruments ranging from stocks, futures, ETFs, Options, mutual funds, bonds, and CDs.

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    All trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.

    Edith is an investment writer, trader, and personal finance coach specializing in investments advice around the fintech niche. Her fields of expertise include stocks, commodities, forex, indices, bonds, and cryptocurrency investments. She holds a Masters degree in Economics with years of experience as a banker-cum-investment analyst. She is currently the chief editor, learnbonds.com where she specializes in spotting investment opportunities in the emerging financial technology scene and coming up with practical strategies for their exploitation. She also helps her clients identify and take advantage of investment opportunities in the disruptive Fintech world.

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