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Can J.C. Penney Shares Continue to Rise after Rescue Deal?

Shares of troubled departmental store J.C. Penney climbed 108% on Wednesday after announcing a rescue deal with landlords and lenders.

The Texas-based department chain was delisted by the NYSE in May and it currently trades on the “pink sheets.”

The coronavirus pandemic further aggravated J.C. Penney’s woes and the company had to file for bankruptcy in May. The Texas-based department chain also missed the payment due on 15 April for a bond set to mature in 2036.

Many retailers including Stage Stores, Neiman Marcus, and Lord & Taylor have filed for bankruptcy this year as the pandemic turned out to the final blow for retail companies that were anyways battling the onslaught from eCommerce companies like Amazon.

J.C. Penney share price rises

J.C. Penney rescue deal

On Wednesday, J.C. Penney reached a rescue deal with Simon Property Group and Brookfield Property Developers that would help it avert liquidation. As part of the deal, the companies would assume $500mn debt and pay $300mn cash to buy J.C. Penney valuing the company at around $1.75bn.

“We are in a position to do exactly what we set out to do at the very beginning of these cases and that is to preserve 70,000 jobs, a tenant for landlords, a vendor partner and a company that has been around for more than a century,” said Joshua Sussberg, a lawyer at Kirkland & Ellis. The company represented J.C. Penney at the court hearings.

He added, “Time, as we’ve mentioned over and over again, is not our friend.” “It is important — for this transaction to stay together and for all these stores to stay open and for the 70-plus-thousand employees to stay employed — for us to move with lightning speed.”

J.C. Penney’s Chief Executive Jill Soltau said that the deal is “the best path forward” for all stakeholders, and “The interest in our operations reflects our company’s strength and our loyal customer base.”

The transaction, however, is subject to approvals. Wells Fargo has also agreed to provide the company with $2bn in revolving credit after the deal is closed.

A win-win transaction

The deal is a win-win transaction for J.C. Penney and the mall operators according to Bloomberg Intelligence analyst Lindsay Dutch. “A joint purchase of bankrupt J.C. Penney would help Simon Property preserve occupancy at large anchor boxes that may be difficult to fill amid a pandemic-driven climb in vacancy,” said Lindsay in a research note.

The pandemic aggravated J.C. Penney’s woes

In recent years, J.C. Penney has been battling falling sales as more consumers have shifted to online shopping. The company’s revenues fell from $12.6bn in 2015 to $10.7bn in 2019. Its huge debt load made its survival even tougher.

J.C. Penney shares are down over 64% so far in the year. However, not all retailers have been hit as severely by the pandemic especially those that have strong balance sheets and online presence.

Walmart and Home Depot have gained 16.5% and 23.3% respectively in 2020. However, Kohl’s Corporation shares are down 56% and it is among the top 15 losers in the S&P 500 this year.

Bet on Amazon for the long term.

Meanwhile, while the rescue deal would help J.C. Penney avert a shutdown of its 650 stores, the company would need to figure out a strategy to take on bigger retail giants like Walmart and also Amazon. Amazon shares are up 70% year to date and it is among the top 10 gainers in the S&P 500.

While J.C. Penney shares might rise further amid the rescue, in the long term, Amazon looks a better play as compared to some of the beleaguered retailers.

We’ve compiled a guide on how you can buy Amazon stock. Alternatively, if you wish to trade derivatives, we also have reviewed a list of derivative brokers you can consider.

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Mohit Oberoi

Mohit Oberoi is a freelance finance writer based in India. he has completed his MBA with finance as majors and also holds a CFA charter. He has over 13 years of experience in financial markets. He has been writing extensively on global markets for the last six years and has written over 6,500 articles. He mainly covers metals, electric vehicles, asset managers, and other macroeconomic news. He also loves writing on personal finance and topics related to valuation.