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Octopus Energy becomes £1bn unicorn after deal with Australian supplier

UK supplier Octopus Energy announced a fundraising deal with the Australian rival Origin Energy, pushing the valuation of the startup to over £1bn.

The agreement will see Sydney-based Origin put £300m into Octopus in return for 20 per cent of the company and license the UK firm’s Kraken technology platform to transform its retail business. The gives Octopus, founded five years ago, unicorn status, a private company with a valuation of over £1bn.

This is the latest step in Octopus efforts to attract over 100 million customers worldwide to its platform by 2030. The business also completed a deal  recently with one of Britain’s Big Six energy suppliers, E.On, adding six million more customers last month.

Octopus Energy founder and chief executive Greg Jackson (pictured) said: “We’re thrilled to be able to accelerate our global expansion to make the green energy transition cheaper and faster”.

Founded in 2015, Octopus Energy is an electricity and natural gas retailer that only purchases energy from renewable sources to serve over 4.2m customers in the UK. It also sells power to over 12,000 British firms, including Arsenal and the National Space Centre.  The company is owned by the Octopus Group, a privately-held British asset management firm.

The firm, along with a few challenger rivals, has attempted to disrupt the UK’s energy market dominated by the country’s Big Six suppliers — SSE, EDF Energy, British Gas, Npower, Scottish Power, and E.On.

However, challenger supplier Ovo Energy bought Big Six stalwart SSE last year. As a result, Ovo – including its SSE customers – Bulb and Octopus have captured around 25% of the market, according to the latest data from Ofgem.

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Alejandro Arrieche

Alejandro is a financial writer with 7 years of experience in financial management and financial analysis. He writes technical content about economics, finance, investments, and real estate and have also assisted financial businesses in building their digital marketing strategy. His favorite topics are value investing and financial analysis.