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Apple Inc (AAPL) Fails as Microsoft Captures the Ideal PC Experience

Apple Inc. is not without its allure, but Microsoft is running away with the premium PC space it once owned. Pushing the Windows maker to the fore is its Surface range and the Windows 10 platform. The latest update to the OS goes live this week, sending hoards of attention over to Microsoft and Windows hardware. For those seeking reasons to ditch their Macs and revert to a Windows device, here is why Apple’s take on hardware fails in comparison to the vision of Microsoft.

Microsoft saw it best to launch its Creators Update this week. The Windows 10 platformvis completing the second year of its release. Along with its Creators Update comes new features and settings ideal for the current and incoming generation of PC users.

Microsoft appears to have understood the effort needed to reaffirm itself as a top producer of software and user interfaces. Blunders like the release of Vista several years back remain a painful reminder of how users jump ship as soon as their actual user experience becomes poor. But Windows 7 proved to be a step up, Windows 8 even better, and now the Windows 10 platform has both private and enterprise buyers singing praises of Microsoft.

The Windows 10 Creators Update ups the anti yet again. It will not make any dramatic changes the look and feel of your user interface, provided you are already using Windows 10. However, the update does bring a number of fresh and forward-thinking qualities to Windows 10. Beyond its advances in PC performance and security, the Creators Update comes with tools like Paint 3D and Beam for game streaming and interaction.

The Creators Update recognizes today’s PC user needs. More powerful computers are becoming a must alongside the influx of tools demanding high-performance machines. These would include aspects like 3D rendering software, virtual reality tools and the growing PC gaming community, which is dominated by Windows users.

Microsoft embodies the ideal PC experience

In truth, Microsoft and its Windows 10 platform have worked at become the most accommodating computing brand out there. Couple that with the allure of the premium Surface range and there is no denying the American tech giant.

microsoft-corporation

Taking a look at the Surface range, the Microsoft devices are gaining recognition for their innovative approach to everyday electronics. Surface products are a renewed take on what personal and business gadgets should essentially offer. Whether buyers are in search of the ideal personal, creative or business PC, they needn’t look any further than the Surface Book, Surface Pro and Surface Studio to find a gadget that is capable of tasks beyond the capacity of conventional hardware.

“I like the Windows 10/Surface Book Combo better than any of the many MacBooks I’ve ever owned since I went all-Apple around 2008.” That statement came from Matt Weinberger of Business Insider. Weinberger claims that after his experience on the Microsoft side of things, he came to view the company’s hardware as a better alternative to any MacBook. “In many ways, I’m more productive and a much happier computer user on Windows 10.”

Microsoft better than Apple at hardware

The world’s hunger for game-changing, considerate and relevant computers is growing. The Surface range works perfectly at filling that space with its 2-in-1 designs. Meanwhile, Apple is yet to venture into the hybrid device space. Microsoft believes its competitors will be kicking themselves for not getting into this growing gadget market sooner.

“Three years ago, the 2-in-1 as a form factor was questioned,” the AFR was told by CEO Satya Nadella. The chief executive recalled the backlash and caution his firm got from both MSFT rivals and aides. “Does anybody need one? And now guess what? Even our competition has decided that it’s not a refrigerator and a toaster but it’s actually a 2-in-1.”

The popular Surface line-up was met with ridicule and skepticism when it first landed on the market. Hybrid gadgets were mostly considered to be a waste of time back then. What many people didn’t understand was that Microsoft effectively used the same innovative approach that Apple used to put the iPad, and subsequently tablets, on the map. But Apple’s innovations are linear compared toto Microsoft. The firm has no handset device that can take on the tasks of a desktop PC like the Surface Pros, or a laptop that can offer its display as a tablet like Surface Books.

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Based in Saudi Arabia, Siraj has a strong understanding of and passion for accounting and finance. He has worked for international clients for many years on several projects related to the stock market, equity research and other business, accounting and finance related projects. Siraj is a published financial analyst on the world's leading websites including SeekingAlpha, TheStreet, MSN, and others.