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Apple, Nike may lose out amid rising US-China tension, warns trader

Mohit Oberoi
Author: Mohit Oberoi

Last Updated: July 24, 2020
China girl with Apple device

Apple and Nike are vulnerable to escalations in US-China tensions, according to Mark Tepper, president of money manager Strategic Wealth Partners, as relations between the world’s two biggest economies have soured amid tit for tat closures of consulates.

“China accounts for about 20% of revenues for both companies, and I think what people need to be thinking about right now is potentially managing risk on these positions by potentially trimming,” said Tepper on the two firms speaking on CNBC’s Trading Nation on Thursday.

China asked the US to close its consulate in Chengdu on Friday. The move comes two days after the US asked China to close its consulate in Houston in what the US State Department described a move “to protect American intellectual property and Americans’ private information.”

Tepper says that Apple is “priced for perfection.” He added: “As much as Apple wants to shift the focus towards services, they do need to get their phones in the hands of the consumer in China first.”

This is not the first time that analysts have raised concerns over a possible boycott of Apple products in China. Similar concerns were raised in 2019 as well amid escalations in US-China tensions over trade issues.

In 2019, Apple chief executive Tim Cook sought to allay such fears. He said: “Well, certainly apple has not been targeted by the government so let me take away any kind of doubt of that right up top. There are reports, sort of sporadic reports, about somebody talking about not buying our products because we’re American, maybe a little bit on social media, maybe a guy standing in front of a store or something. My personal sense is that this is small.”

Tepper also cautions on Nike. He said: “In addition to getting a huge portion of their revenues from China, China also makes 23% of their shoes so that’s a problem as it relates to tariffs.”

He added: “With both of these companies, they’re good companies, a lot of people own them, but I think we have to be smart, we have to manage risk and it might make sense to trim,”

JC O’Hara, MKM Partners’ chief market technician points to the chart of CQQQ China Tech ETF.

O’Hara said: “The chart is still in a very clear well-defined uptrend. The ETF rallied 70% off the March lows. It’s important, and I will even say it’s vital, for the bulls to see this chart hold above those 2018 highs at $65. Failure to hold that level will indicate to me that leadership is failing, which in turn I believe will result in further weakness for Chinese stocks overall.”

Apple shares closed down 4.5% yesterday but are up 27.1% for the year. Nike stock has lost 2.5% so far in 2020. In comparison, the S&P 500 and Nasdaq 100 Index are respectively up 0.15% and 21.2% over the period.

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Mohit Oberoi

Mohit Oberoi is a freelance finance writer based in India. he has completed his MBA with finance as majors and also holds a CFA charter. He has over 13 years of experience in financial markets. He has been writing extensively on global markets for the last six years and has written over 6,500 articles. He mainly covers metals, electric vehicles, asset managers, and other macroeconomic news. He also loves writing on personal finance and topics related to valuation.