Yum! Brands’ (NYSE:YUM) Taco Bell is looking to drop off its famous burritos, Crunchwraps and other menu items at your doorstep. The fast food chain announced Wednesday it is collaborating with a new startup to establish a brand new door-to-door delivery service.
Taco Bell Partners With DoorDash
Taco Bell will be partnering with DoorDash, a Palo Alto, California-based startup that was started in 2012 and raised more than $60 million. The door-to-door catering service will be available at 200 restaurants in 90 cities, including Dallas, Los Angeles and San Francisco.
Customers interested in the service can use its home delivery app or visit the DoorDash website and pay a delivery charge of $3.99. The wait time is expected to be less than an hour. A driver is ordered to travel to the nearest Taco Bell to pick up and drop off the food.
The main objective is to bring this service to more than 500 cities nationwide by the end of the year. Earlier this year, the two companies tested the delivery service in selected U.S. cities.
Yum! CEO Gred Creed hinted at a home delivery service in May as he discussed how Taco Bell delivery will become “a massive sales driver for the brand.” This is an important development for a consumer base, particularly millennials, that uses their mobile devices for everything and want food delivered straight to their home or office in a timely manner.
Prahar Shah, Head of Business Development at DoorDash, said in a press release that the Taco Bell delivery option is a perfect complement to its technology and vision for the future. Meanwhile, Taco Bell CEO Brian Niccol noted this is a great example of how the brand is responding to the needs and wants of its customers.
Knowing that delivery is the no. 1 request from our consumers, we see a tremendous opportunity to bring the Taco Bell experience to fans where and when they want it most,” said Niccol in a statement. “Taco Bell has always been about value and convenience, and we believe delivery is the next step in catering to today’s on-demand culture that’s driving consumer behavior.”
Other restaurant brands are hopping on the home delivery bandwagon. Chipotle Mexican Grill, Inc. (NYSE:CMG) is working with Postmates to launch a home delivery service to more than 60 U.S. cities for a $7.99. McDonald’s Corporation (NYSE:MCD) and Starbucks Corporation (NASDAQ:SBUX) are other brands to collaborate with the courier service.
This isn’t the first time that Taco Bell has attempted something new and fresh.
Last year, Taco Bell released an app to permit customers to pre-order food for pickup. Last month, Taco Bell confirmed that it would be trying out added alcoholic beverages, like beer and “mixed alcohol Taco Bell freezes,” at certain Chicago locations.