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Twitter Inc (TWTR) and SoundCloud Serving Up Ear Candy

Twitter Inc (TWTR)

Twitter Inc  is teaming up with SoundCloud for a new feature that will allow users listen to sound clips as they scroll through their news feeds. Similar to GIFs and Vines, once you scroll through the audio they will begin to play automatically.

Twitter Inc Partners With SoundCloud

If you thought that Twitter wasn’t trying hard enough to attract new users then you may be proven wrong. Over the last several months, CEO Jack Dorsey and his team have been doing everything to spice things up, garner new users and prove that the tech firm is in good hands.

Twitter Inc (TWTR)

One of the latest updates Twitter Inc has incorporated into its business model is to team up with SoundCloud. The move would see audio clips inside your timeline under the “Moments” tab. The latest feature inserts sound clips to play in your feeds. They will play as soon as you scroll through them, similar to Vines and GIFs.

Clicking directly on the audio clip will spotlight links from other users posting their tracks from SoundCloud. This is big news for music fans. No longer will you have to leave Twitter to find the latest on your favorite band. Now you can hear their tracks and read their news.

In a statement, Twitter said the merger helps users and highlights the services of both the social network and StreamCloud.

“The integration will allow users to be able to listen to SoundCloud tracks directly within Twitter Moments,” the firm said in a blog post. “Moments is a great way to discover the most compelling and buzzworthy stories on Twitter instantly, and SoundCloud’s inherently social infrastructure makes it easy to bring the newest music to the forefront, with 12 hours of new content shared on SoundCloud every minute.”

To celebrate the new feature, Twitter has placed various websites in the spotlight. One of them is Stereogum, which pinned its playlist to the top of its Twitter Moments.

Moments was launched in December. It has been marketed as a tab to assist users in keeping track of breaking news and trending topics. Moments is regularly updated and users can hone in on specific stories and receive real-time updates. It’s available on desktop and iOS and Android apps.

Essentially, it’s the “best of what’s happening on Twitter in an instant.”

Twitter Inc’s Moments Debuts in Canada

In a move to attract a greater number of Canadian users, Moments has finally debuted in Canada. It has been five months since Twitter unveiled Moments, but at least it’s better than nothing.

When Canadians access the Moments tab, it will work in the same way it does in the U.S. However, the only difference is that users in the Great White North will experience Moments through a Canadian viewpoint. For instance, users will see plenty of NHL, Toronto Blue Jays and Justin Trudeau stories.

You’ll get to see all of the headlines for the day, from entertainment to sports, fun to new.

“So, each Moment is between five and 12 pieces of content, on average,” said Twitter Canada’s Jen Wilson. “You’ll see tweets, videos, gifs, Vines, quotes and links. And all of those items work together to tell a story, to give you a snapshot of what people are saying, reacting and feeling around any given topic.”

Not only does this serve as an opportunity for Twitter to grow its Canadian userbase, but it’s also a potential revenue stream. Media firms can utilize Moments to produce and promote stories, while brands and advertisers can sponsor them. It’s already working, too.

One of the first promoted Moments in Canada stemmed from Rogers Communications to promote its coverage of the NHL Stanley Cup playoffs.

Twitter Inc has roughly four million Canadian users. That number is projected to jump to 6.8 million by the year 2020.

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