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“Tesla Did Everything Right” – Audi Exec Praises Tesla Motors (TSLA)

Tesla Motors Inc has become the fastest rising star in the auto industry. The company has quickly secured a huge lead over the rest of the EV market. Other auto brands have commended the company on its arguably subtle yet successful steps to the top of the electric car market. Tesla is repeatedly singled out for its head-start in what is inevitably the next generation of motoring. Last week, auto industry giant Audi added its own praise for its well-acquired position.

At a time when people are increasingly concerned about human impact on the climate, Tesla has positioned itself as the automotive brand that adds style and luxury while helping to protect the environment. The Model S sedan and recent Model X SUV are already recognized as the pinnacle of EV driving. With its high-end and fun electric cars, Tesla Motors has set the standard for the EV driving experience.

 

Tesla Motors Inc (TSLA) Model X
Model X parked outside Tesla Motors’ Fremont plant.

Your EV is great, but it’s not a Tesla.

Though numerous worthy-looking electric cars are said to be on the way, the current pool of EV competitors fails to produce decent Tesla rivals. It is this trend of repeated sub-standard production that Audi executive, Stefan Niemand pointed to this week.

“These cars are slower than those with conventional drive and have a much lower range,” he stated. Niemand was addressing German auto market leaders, alerting them of what he sees as poor effort from EV competitors. “And in compensation, they are more expensive.”

Though a more eco-conscious society is developing, most consumers aren’t willing to sacrifice the fun of driving for the sake of eco-friendly motoring. It is an unfortunate fact. Buyers want to feel as though they are gaining something rather than losing something. It is understood that with a Tesla EV, none of the fun of driving is lost. In fact, Teslas are repeatedly singled out as luxury cars with a sporty edge. In Ludicrous Mode, Tesla EVs will beat just about any production vehicle in the world off the line. Both the Model S sedan and the Model X SUV outdo some of the most the expensive sport cars in terms of performance.

Teslas come with other benefits too. Unlimited charging for life and a few Autopilot capabilities offer something unique that no other industry rival has matched. Is clear from Tesla’s success that people are even willing to pay premium prices for this too. Niemand pointed out that until the automotive segment changes its strategy, it will continue to fall short in this regard.

“We need awesome cars and a seamless infrastructure,” he urged. It’s not just the way the car looks or how it performs on the road, but its cost effectiveness and ease of maintenance. Neimand has admitted that Tesla Motors has secured this nicely. The company already has a massive infrastructure of fast-powering Supercharger stations that are free for Tesla drivers to use.

“I hate to admit it, but Tesla did everything right.”

Tesla’s Model 3

Now the company plans to make its EV brand more inclusive. Tesla aims to do this through the release of its upcoming mass-market car. The Model 3 EV has had no shortage of coverage and the EV world is excitedly awaiting its reveal next Thursday. Starting at an entry price of $35,000, the most affordable Tesla EV is bound to speed up the firms adoption rate.

The luxury EV maker will soon compete in a more saturated market. Having already positioned itself as the world’s best producer of high-end EVs, it will be interesting to see how their less expensive car will do against more-established rivals like GM.

GM will likely have the Chevy Bolt in the hands of buyers well before the Model 3 begins to deliver in late 2017. Similarly priced, the Bolt could offer a hungry market a good option over the Model 3 especially for less patient buyers who don’t like the idea of waiting over a year to get their hands on one.

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