It’s now official that Spotify is the new owner of SoundBetter—the digital marketplace for music professionals.
Established in 2012, SoundBetter has been a renowned digital marketplace where artists and music professionals can buy and sell services such as recording, studios, mixing, songwriting, and mastering.
In the face of the new development, SoundBetter co-founder and CEO Shachar Gilad said:
“SoundBetter offers the most comprehensive global marketplace for music and audio production professionals for hire in the world along with a member community spanning 176 countries and 14,000 cities worldwide. We are excited to benefit from Spotify’s global scale, resources, and vision to expand our network and drive more economic opportunities for artists of all levels.”
Merging SoundBetter Into Spotify
Spotify plans to merge the world’s leading marketplace for music talent into their Spotify for Artists group. Confirming this, Spotify’s VP product and creator Beckwith Kloss said:
“We’re excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals – from instrumentalists to songwriters to producers – as they perfect their tracks.”
SoundBetter brings a new experience in the world of Spotify, which is a renowned platform that helps musicians and labels around the world to collaborate with their top peers and experts in the music industry.
The platform is devoted to building a powerful network that allows artists and their teams to develop and improve their career in music. It gives them the opportunity to record their music, find the right partners, and walking the journey together as a community.
With SoundBetter in Place
SoundBetter will be the newest addition to the Spotify community, bringing a rich community and a comprehensive database of creative experts, which will allows for direct hiring of thousands of top producers, mixing and mastering engineers, songwriters, singers, and session musicians.
Besides, SoundBetter offers the right tools for talent discovery, payment facilitation, project management, as well as a transparent review system that instills trust in the music production industry.
Importantly, the artists on Spotify will be able to find collaborators and new ways to boost their career. In the end, this will lead to additional income.
Currently, it seems that the acquisition was not overhyped by the investors as the Spotify stock price per share is $132.17 USD (NYSE:SPOT). The price per share is in a -2.61% loss in the last 24 hours.
Since its official launch in 2012, the membership at SoundBetter has grown exponentially to more than 180,000 with a presence in 176 countries and 14,000 cities across the world. While SoundBetter will for the time being, maintain its usual operations, Spotify is keen to invest in improving the experience.