Won’t somebody please think of the children? Well, Netflix, Inc. (NASDAQ:NFLX) is doing exactly that. A new study has found that Netflix is not only helping the way all of us are consuming content, the streaming service is also helping children see fewer ads in their lives every single year. By how much exactly? About six days.
Netflix, Inc. Saving the Kids from Ads
We all know how annoying commercials can be. It seems if you have a conventional cable package then you are spending most of your television viewing time watching ads. That isn’t exactly a wise way to spend your time. Think about it: if you’re watching an hour-long TV show then you’re spending more than 20 minutes consuming ads for stuff you likely won’t buy anyway.
A new study from Exstreamist has found that children are viewing less ads because of Netflix. It is estimated that Netflix prevents kids from watching roughly 150 hours of ads every single year. This translates to 6.25 days.
That time can be better spent reading a book, playing outside or perhaps watching even more content on Netflix.
You may be wondering just how exactly the website came to this conclusion. It wasn’t hard at all.
The study authors used academic research to determine that the average child between two and 18 streams nearly two hours of content each day. This means they stream about 650 hours of content each year. With that data available, if a child has his streaming time replaced with TV time then they would have to watch 150 hours worth of commercials. That’s a lot of ads for games, LEGO and payday loans.
Here is what the websites writes:
“Think about how much money this saves you as a parent as well. While there’s no denying an occasional advertisement will sneak through and convince a young, impressionable mind that they need their folks to buy them something, a Netflix subscription ends up paying for itself hundreds of times over if it prevents a few of those expensive toy purchases.”
In recent years, children’s content has become crucial for services like Netflix and Amazon.com, Inc. (NASDAQ:AMZN) Prime Video. By the end of the year, Netflix will have 35 kids shows, while Amazon Prime will have several children’s shows to pick from.
Netflix, Inc. Reducing Ads for Adults, Too
Children aren’t the only ones being saved the chore of sitting through commercials. Earlier this year, it was reported that the rest of us are also given six days of our lives back by avoiding TV ads.
Researchers at CordCutting.com found that Netflix subscribers save more than 158 hours of commercials per year. Just think what you, as an adult, could do with those extra 158 hours throughout the year.
Although some may cringe at the idea of spending more than $15 on Netflix, it can be worth it just to bypass the ads. Simply put: you can binge watch “House of Cards” or “Fuller House” without annoying ads.
Previous studies have discovered that we detest television ads very much.
A 2012 poll found that most consumers find TV ads “annoying.” At the same time, though, we tend to find online ads far more annoying than TV ads. Nonetheless, another survey noted that TV advertising is skipped by 86 percent of us. Since we find it annoying, we just won’t watch.
For most of us, we’ve had to spend our lives consuming ads. Kids are lucky today. They won’t have to.