Microsoft Corporation (NASDAQ:MSFT) has not confirmed or denied any of the unending streams of rumors about its plan to make a Surface Phone. However, all actions and inactions from the firm have only pointed to the increased odds that a Surface Phone is in the making. In fact, top tech analysts seem to agree that the Surface Phone will make its debut during the Mobile World Congress holding in Barcelona on Feb. 27, 2017.
The current smartphones in the market are not very different when it comes to distinctive features. Starting from Apple’s iPhones on iOS, moving on to all the different shades of Android devices, and down to the almost dead Blackberry devices – you’ll find different variants of the same devices. They’ll have touchscreen, front and rear camera, body from the latest metal alloys, and apps for work and play.
The Surface Phone is coming up against intense competition
We’ve also been entertained to lots of rumors and leaks about the possible specs of the Surface Phone. An October specs leak suggests that the device will sport a 5.5 AMOLED display with a 1440 x 2560 pixel resolution, 4GB RAM and 64GB or 128GB storage. If the Surface Phone debuts with those same specs, you shouldn’t not be surprised that the Surface Phone might be dead on arrival.
The Surface Phone might not be able to save Microsoft (NASDAQ:MSFT) ‘s sinking ship in the smartphone industry because those same specs are available on iOS and Android devices. A mundane Surface Phone won’t get people to switch over from Android. The Samsung Galaxy S8 will make its debut next year to replace the ill-fated Galaxy Note 7. Xiaomi has already debuted with a bezelless screen and a ceramic body. Nokia is also reportedly trying to stage a comeback with an Android device.
More so, iOS users are not likely to switch because Apple’s iPhone 8 is already gearing up to be a game changer with leaks teasing a foldable design among other things. Of course, Microsoft will find a way to package the Surface Phone as a business centric device for sale to enterprise. Yet, you are not likely t buy the Surface Phone based on its current rumored specs unless you are a diehard Windows fan or you are forced to use the force for work.
Here’s the only feature that could help Microsoft sell the Surface Phone
The rumor mill has it that the Microsoft (NASDAQ:MSFT) ‘s Surface Phone will be uniquely different in its ability to run Win 32 apps. Any device with enough processing power will be able to do about the same job as most laptops – of course, on a smaller form factor. Last week, week news broke that the Surface Phone will have laptop-class specs we can’t wait to lay our hands on the device. The Surface Phone’s ability to run Win 32 apps will allow users to have a full experience with Continuum mode.
Interestingly, Microsoft understands what needs to be done to make the Surface Phone competitive enough to survive in the market. In 2015, Microsoft’s CMO Chris Capossela noted that the firm had only one more chance to making getting a foothold in the smartphone market. In his words, “I think we have to do more breakthrough work” to make Apple fans “pause before they buy their 17th iPhone.”