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Microsoft Corporation (MSFT) Surface Pro 4 to Take on Apple’s iPad? Here’s What We Know

Microsoft Corporation

Microsoft Corporation (NASDAQ:MSFT) has not been successful in its push for hardware as it was in its software and enterprise business. Its Lumia line of phones that emerged after the acquisition of Nokia are still operating at a distant third in sales behind Apple’s iPhone and Google’s Android devices. The Surface line of tablets was also ill-fated as they couldn’t compete with Apple’s iPads and Tabs running on Google’s Android OS.

surface-pro

It appeared that Microsoft might finally succeed in its push for hardware with Surface Pro 4 tablet. In fact, the Surface Pro 4 has been touted has the “tablet that can replace your laptop”. If the rumors about the specs of the device are to be believed, the tab should be able to do more than replace your laptop. Rumor has it that the Surface Pro 4 will sport high-end specs that will take on Apple’s upcoming iPad Air 3.

Fresh from the Rumor Mill

Release Date: VCPost reported on March 24 that Microsoft will unveil the Surface Pro 4 on July 29, today is July 6 and the firm is yet to release a statement. That date is looking much less likely after the recent release of another Surface Pro 3 suggests that the Surface Pro 4 might not surface this month.

Specs: Sophia Smith at CrossMap.com says Surface Pro 4 is likely to come out with 16GB of internal memory, 1 TB of internal storage and a 2K resolution. A 3.5MP front camera and an 8MP rear camera is also in the mix. There’s the possibility of that the device will have a 12-inch display or a 14-inch display.

Surface to Take on iPad

It appears that the Surface Pro 4 will work on Windows 10 OS. Windows 10 OS is crafted to run on laptops, desktops, phones and tablets and this is the unique value proposition for Microsoft. More so, rumor has it that Intel’s Skylake Chipset will power the Surface Pro 4.

Microsoft’s Surface tablets have sported premium price tags a la Apple style but consumers were not convinced. The Surface Pro 4 can come with cheaper price tag in order to attract people to switch over from Android tabs or Apple’s iPads.

The Surface Pro can deliver a top-notch computing experience with a high price tag. The most important thing is that the Surface Pro 4 should create its own demand – a demand for which people will not hesitate to shell out a premium if they’ll get value for money.

Microsoft’s Loud Silence

Microsoft has not confirmed or refuted the rumors about the specs and possible launch date of the Surface Pro 4. However, Microsoft’s new mission statement suggests that the firm will go ahead with the production of the Surface Pro 4. If the Surface Pro 4 makes it out of the box without been axed; perhaps, it would be able to do for Microsoft what the iPhone did for Apple.

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Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.