Yahoo! Inc. (NASDAQ: YHOO) CEO, Marissa Mayer, seems to be facing a lot of stress for not able to revive the company even after three years since she joined even though she painted a positive picture. The executive is now wearing out her welcome in some terms and the company’s lackluster performance, after the Alibaba divorce, makes her much less impressive to the company’s hsareholders.
In January, an acronym ‘MaVeNS’ was introduced by Yahoo and means the Mobile And Video Native and Social. The company saw a 95% growth in the year-on-year, but the overall earnings is still not been so good. The so-called future of Yahoo that these MaVeNS were supposed to have promised got lost somewhere. In recent meetings, MaVeNS are not being reported, and Mayer seems to have gone silent on these.
Mayer Trying To Shift Focus
She has been trying to deviate everyone’s attention from the MaVeNS and is shifting the focus instead on the amended Microsoft Corporation (NASDAQ:MSFT) and Yahoo deal. Mayer believes that the company needs to work on improving its search engine to get the best out of the deal with Microsoft. Mayer is confident that the deal will help Yahoo become independent and gain the grounds in the search engine domain. Despite Ms. Mayer’s acquisitions and strategic shifts, Yahoo’s revenue has been static since 2011, and the company has been under intermittent attack from investment activists.
Alibaba Spinoff Also Failing
Another crisis that she faces is the spinoff of the company’s stake in Alibaba Group Holding Ltd (NYSE:BABA). The shares were at around $103 at the September initial public offering, but now it currently stands at $80.
The slowdown of Alibaba is hurting Yahoo’s value overall The shareholders of Yahoo are yet to hear some good news as recent acquisitions are still to show any good results. She came at a time when Terry Semel was struggling to maintain a steady place for Yahoo in 2007, but it seems not much has changed.
But the company still trails behind Facebook Inc (NASDAQ:FB) and Google Inc (NASDAQ:GOOGL) who dominate in the industry while Yahoo is struggling to push through. According to estimates from eMarketer, this quarter may see Yahoo trailing behind Twitter Inc (NYSE:TWTR).