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GoPro Inc (GPRO) Ends Support of Windows Phone App: Bad News for Microsoft

Microsoft-Windows-10

GoPro Inc (NASDAQ:GPRO) is no longer supporting Windows Phone. The action camera maker has officially announced that it’s ending support for its Windows Phone app, it will not be updating its app for Windows 10 Mobile and it isn’t working on a new app for the operating system. Is it the beginning of the end for this smartphone?

GoPro Inc Not Planning New Windows Phone Features or Updates

A lot of tech experts and Windows Phone users concur that GoPro offered great support for the Windows Phone operating system. For a long time, the tech firm maintained updates for the Windows Phone app and had ensured users the latest models of cameras would work with the smartphone. The company went even further by telling users the Windows 10 Mobile was a “top priority for the app team.”

Well, that was in December. And a lot can happen in just three or four months.

A GoPro support staff member said in a forum that the firm does not offer support anymore for Windows phones because “as is the nature of technology things change faster.” The employee pointed to a webpage for the GoPro app and noted that the Windows store is not an option anymore.

However, GoPro will continue to offer legacy support for Windows devices. The legacy support means the firm will help get current smartphones and cameras connected, but there will no longer be additional updates and new features for Windows platforms.

It wasn’t just one incident either. Another tech support member wrote in a correspondence with a user that “Unfortunately the GoPro App is no longer compatible with Windows phones. I do apologize for the inconvenience.”

GoPro Inc’s Dumping of Windows Phones is Bad News

The Windows Phone was meant to be the alternative to Apple and the Android a few years ago. Unfortunately, the device has seen its sales, overall use and share of the market crumble.

With more and more developers not updating or creating apps for Windows Phones, it’s safe to say that the smartphone is dead, and this is bad news for Microsoft Corporation (NASDAQ:MSFT). Despite the tech titan readying for “exciting” news for Windows 10 users, the higher ups admit it’s all a futile endeavor.

Microsoft CEO Natya Nadella conceded in an interview with Buzzfeed in January that its share in the mobile phone market is unsustainable. As of the November 2015, Windows Phone’s U.S. market share was just 2.8 percent. This is minuscule, especially compared to the Android and Apple’s 96 percent dominance.

Microsoft and Nokia have sold just 110 million Windows Phones in the last four years, which is nothing compared to the 4.5 billion Android and iOS smartphones. In the most recent quarter, 400 million phones were sold, and Lumia Windows Phones accounted for just 1.1 percent.

Nadella did say, however, that Microsoft wants to focus on software and services users are running. He added that he wants to ensure the company enhances the experience across all of its devices, whether it’s the Xbox, HoloLens or Windows Phone.

“If you think of this more like a graph, these [devices] are all nodes,” he said. “Sometimes the user will use all of these devices, sometimes they’ll use only one or two of our devices and some other platforms. So be it. But we want to make sure that we are completing the experience across all of these devices.”

The Verge may have said it best earlier this year:

“Real Windows on phones might become a thing with Continuum eventually, but Windows Phone as we know it is done. It won’t stop Microsoft producing a few handsets every year as a vanity project, but for everyone else it’s the end of the line. Farewell, Windows Phone.”

With GoPro struggling with its earnings this year, the tech firm may have wanted to focus its attention and resources into something else. Perhaps it’s part of a cost-saving measure. Will this have an effect on its latest licensing deal with Microsoft?

Nothing can save the Windows Phone, not even if there was a 30 percent increase in sales today.

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