American automotive giants Ford are ready to introduce a minimum of four new or re-designed cars to the market next year, according to the most recent reports. Among the offerings, there will be an electric crossover (inspired on the all-time classic Mustang) and the Bronco SUV.
Also included in the renovation project will be the always profitable Ford F-Series pickups. The United States-based vehicle manufacturer has the objective of lowering the average age of its product catalog in America to 3.3 years by next year. It is 5.6 years in 2019.
Keeping Up With the Competition
Ford, seeing as the market has become more competitive and the demand for its vehicles is decreasing, has decided to lean on some of its classic cars to increase sales in the country. The international tariffs and the paradigm shift from traditional, combustion vehicles to electric cars have also caused the company to opt for a change.
The Ford Bronco SUV has discontinued 23 years ago, but now, it will return to the market to give potential customers the chance to acquire one of the company’s more successful automobiles.
Next year, Ford will offer an all-electric crossover car taken from the pages of the amazing Mustang. The firm’s expectation is for it to pose a serious competitor to Tesla, its Model X, and the upcoming Model Y crossovers.
Bringing Back some of the Classics
The macro project also includes the redesigning of some of the highest-selling vehicles, trucks, and SUVs, besides the already mentioned Bronco. Among the options that will be available once again are the Ford F-150, the Super Duty pickup, the Explorer SUV, and the Escape compact crossover.
According to Ford’s President of the North America division, Kumar Galhotra, the company views the upcoming period as a transitional one. He said that at the J.P. Morgan Auto Conference.
Ford is, therefore, following the footsteps of some of its toughest competitors, such as Chevrolet and Ram Trucks. Both brands recently redesigned some of their pickup trucks, as well in an effort to take some of Ford’s market share, which has been the highest in the country for decades when it comes to that type of vehicle.
The F-Series of Ford alone generated roughly 38 percent of the company’s sales. The Michigan-based manufacturer surpassed 900,000 units of the mentioned models last year in America, and became, for the 42nd straight year, the country’s best selling truck.
The plan is part of a major restructuring project in which the company will cut thousands of jobs and swiftly abandon sedans. Eighteen months ago, Ford decided to invest $11 billion in electric and hybrid cars by 2022.