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Walt Disney Co (DIS) Stock Leaps as Facebook Inc Helps “Star Wars” Surge

walt disney co (NYSE:DIS)

Your Facebook Inc profile picture can now get a lightsaber very easily. All you have to do is use a new temporary feature that Facebook has added to honor Star Wars: The Force Awakens. On Tuesday’s market shares in Walt Disney Co  were up by more than 2 percent, partly in anticipation of the blockbuster.

walt disney co star wars earnings

Facebook honoring Star Wars

Star Wars official account on Facebook informed of the new option, saying, “Awaken the Force within by adding Kylo Ren’s lightsaber to your profile picture.” And, if you don’t like the red lightsaber, don’t worry, there are more gentle options for you, says TechCrunch. Users can even set a date for when they want their profile photo to return to normal.

It is very easy to give a lightsaber makeover to the profile picture. All one has to do is click the Try It button from the Star Wars account. Though the change is easy to make, a big challenge will be to decide on the color of the lightsaber.

This is not the first time, when Facebook Inc is celebrating and honoring a notable event. The firm has done similar things to celebrate the Supreme Court’s ruling on same-sex marriage and honor the Paris attack victims on November 13. This is the first time, it seems that the firm is involved in cross promotion at this level. Those with shares in Walt Disney Co  will be happy for the added exposure, though Disney’s grip on the world of pop culture this holiday season likely can’t get any tighter.

The Force Awakens is indeed a very special event for Star Wars fans, and with the new feature, they will easily be able to convey their excitement. The film is no doubt highly anticipated as it is coming a decade after the last film in the series – Star Wars Episode III: Revenge of the Sith.

Special edition Google Cardboard for free

Facebook Inc is not the only firm trying to cash in on the Star Wars fever. Alphabet has also associated with the cult film in a number of ways including giving away special edition Google Cardboard in Verizon stores on December 2nd. These Cardboards are based on four Star Wars limited edition themes. Since, they were handed for free, so many stores quickly ran out of stock.

But don’t worry, if you were not able to get hands on one as the firm is still offering it for free. All you have to do is order it via Google Play store. Even, you won’t have to pay the shipping charges. There is one limitation, the offer is only for the US users.

If you don’t know how this gadget could help you, TechCrunch explains it “lets you drop your iPhone or Android phone into it and lets you view 360 degree videos and photos quite nicely.” All of this adds to the allure of Star Wars: The Force Awakens, and it’s likely that Walt Disney Co will earn big off the big of the release no matter what.

The firm’s shares, in the wake of the run up heading into the release of the film, have been healed of the injury suffered on the back of a less-than-hopeful earnings report. Disney’s ESPN is shedding subscribers fast, but the firm’s film division looks strong and merchandise, where Star Wars has always excelled, is looking very bright for the fourth quarter.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.