Apple Inc. made an announcement this morning, reporting on yet another record-breaking holiday season. The company’s App Store managed to rake in more than $1.1 billion through app and in-app sales during the past two weeks ending Jan. 3rd. However it wasn’t Christmas Day that saw the most gains for Apple, but New Year’s Day instead.
Apple shares the company’s success
Apple says the last two weeks held record-breaking traffic and buys on its App Store. The company claims that New Year’s Day was its biggest ever. The first day of the year 2016 had people spend more than $144 million on App Store-related purchases.
“The App Store had a holiday season for the record books,” said Philip Schiller, Senior VP of worldwide marketing. We are excited that so many customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone.”
Beyond the App Store’s sales success, Apple also shared a few other notions. The American tech giant has paid out almost $40 billion to app creators since the year 2008. Of that figure, a third was pulled in this year alone.
“We’re grateful to all the developers whi have created the most innovative and exciting apps in the world for our customers. We can wait for what’s to come in 2016.”
Apple Inc. shared some insights about other successes too. Wednesday morning saw the company reveal that it has created 1.9 million jobs in the U.S. Around 1.4 million of these jobs contribute to the app economy. The company also built 1.2 million jobs in the E.U. and another 1.4 million in China. A majority of its employees directly attribute to the success of its apps.
Apple relayed that the most popular app categories this holiday season among it products were Social Networking, Games and Entertainment apps.
