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Apple Inc. (AAPL) iPad Pro Reaction Was Full of Problems

Apple Inc. (NASDAQ:AAPL iPAd Pro

Apple Inc. has put the iPad Pro on shelves, and its initial release was met with overwhelmingly positive reactions. Despite some wondering what the device might be for exactly, there seemed almost universal agreement. The iPad Pro is faster than a notebook, and the stats bore that idea out.

Apple Inc. (NASDAQ:AAPL iPAd Pro

It turns out, as can be expected, that the initial flurry of stories claiming that the iPad Pro was that much ahead of a notebook relied on a single specific benchmark. The iPad Pro isn’t quite as fast as your Mac, or your Surface Pro 4, just yet.

Apple Inc. iPad Pro slows down

Over at PC World Gordan Mah Ung found that subjecting the iPad Pro to a battery of tests found that it was not, in fact, as fast as a new notebook. Ung noted, “The iPad Pro is shockingly fast, and Apple has again worked its mastery of hardware, software and virtually unlimited resources to build an amazingly fast chip for the iPad Pro.” It’s not as fast as was initially reported, however.

The Geek Bench 3 single-core test was the metric that showed the apparent power of the iPad Pro. It reported that the device was quicker than almost every other tablet on the market, barring the Surface Book and Surface Pro 4 from Microsoft.

Ung says that on multi-core tests the iPad Pro does markedly less well. Different measures, including TabletMark V3, 3DMark and more showed that though the iPad Pro could go toe-to-toe, in some respects, it was well behind the speed of many Intel Corporation   powered devices.

Apple Inc.  isn’t likely to disagree too much with those results. After all Cupertino is selling much more than top rank among bar charts.

Apple iPad Pro needs to bring growth

Apple has not been able to sell the iPad like it wants in recent years, and the fall in demand for the tablet has hurt the firm’s reputation on Wall Street. Though it seems, as Tim Cook claims, that the demand issues with the iPad are there because people don’t need to buy a new one, the momentum behind the segment has slowed significantly.

The iPad Pro is supposed to help arrest those issues and bring Apple back to a place where the tablet segment can actually grow. There’s not a lot of faith on Wall Street right now about that. Ming-Chi Kuo of KGI Securities said, in a report issued in October, that total iPad shipments would decline by around 16 percent next year.

Apple Inc.  is set to sell between 40 and 42 million units of the tablet for the full year 2015. Kuo reckons that the higher price of the iPad Pro should ensure that revenue for the segment will make up for a good part of the shortfall in unit sales.

Apple doesn’t sell its products, bar perhaps the Mac Pro, based on raw power. User experience is what the firm thinks is really important. With the iPad Pro Apple is promising notebook-like performance in a form factor that will appeal to some people. That’s exactly what the firm has delivered with the iPad Pro. It’s not the fastest computer out there, but it’s still snappy, and a good fit for quite a few people.

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