Apple Inc. released the iPad Pro for public sale this Wednesday. The device is the latest and largest addition to the iPad range. It is also the most expensive tablet the tech firm has ever released. The new device is targeted at business consumers. This means that Apple’s latest iPad Pro not only seeks to rival other tablets, but aims to take away a portion of the laptop market as well.
Though Apple does cater to enterprise consumers to some degree, the business sector hasn’t truly been the main focus of any of the company’s devices.
At its latest quarter earnings report, CEO Tim Cook said that the company’s year-to-date sales to enterprise consumers stood at about $25 billion. That is about 11 percent of Apple’s total revenue for the same period. Most of the tech giant’s total revenue comes from iPhone sales, which account for around 66 percent of the firm’s income.
Apple Inc Branches Out To Business Users
On Tuesday, Apple Inc shares took a bit of a fall as investors grew concerned about the sluggish sales of its latest iPhone 6s range. This might highlight the company’s need to break away from being primarily known as an iPhone producer. Apple offers a range of other devices and services, but consumers remain fixated on the iPhone.
Bearing this, the need to diversify and push strongly into other sectors has become essential for the firm. Apple seeks to water down its dependence on iPhone sales. The tech giant has struck deals with entities such as International Business Machines and Cisco Systems. These partnerships will assist in marketing Apple devices to large businesses.
So, with its specific business-like appeal, does the new iPad Pro stand to take away from the most common corporate device – the laptop.
The laptop has always been a must-have tool for the business-inclined individual. It is smaller than the standard desktop PC, portable, and holds most of the same performance functions. However, with the rise of tablets, which are slimmer, more portable devices that can also take on most PC tasks, laptop and desktop sales have subsequently fallen.
But convincing people that they would be better off buying a tablet instead of a laptops will not be so simple. Apple’s very own sales history is proof of this. The first tablet released by the firm came in 2010. The original iPad was considered by many analysts at the time to be end of laptops. However, the firm’s Mac range has seen increased sales year after year since the iPad’s release.
Meanwhile, iPad sales have been falling since its peak in 2013. This was mostly due other tech giants like Samsung and Microsoft upping their own tablet game. iPad sales only reached 55 million this year so far. 71 million units had been sold in 2013.
The question is whether the new iPad Pro can put an end to this trend. Some analysts believe this is unlikely, considering the device’s hefty price tag of $799 for its standard 32GB model. The price jumps to over $1,000 if buyers wish to include the new pencil stylus and cover keyboard. The same components on the 128GB model will set consumers back $1,217.
Upon the Pro’s release on Wednesday, reviews began flooding the internet. The vast majority of these were positive. Though, many reviewers made a point of stating that the 12.9 inch device will take some getting used to. “It’s definitely a fantastic gadget,” was one consumer’s statement, “but the size is a bit awkward.”
iPad Pro can outdo laptops
“The iPad Pro is without question faster than the new one-port MacBook or the latest MacBook Airs,” reports Daring Firewall’s Jon Gruber. “Graphics-wise, testing with GFXBench, it blows my MacBook Pro away.”
By consensus of its reviews, Apple obviously compensated for the iPad Pro’s size by giving it a stunning display and features that outdo many conventional laptops. Apple has obviously taken a page from Microsoft’s Surface devices, which made headway in lapping up the laptop segment with their hybrid appeal.
The success of Microsoft’s Surface devices proved that there is in fact a market for tablets with laptop-like qualities. The company’s Surface sales rose 64 percent to $3.6 billion in the financial year ended June 30th.
The mean estimates of the iPad Pro’s sales performance land at around 50 million units for the next two years. Predictions on the success of Apple’s latest tablet appear to be modest on the whole.