Amazon.com, Inc. has acquired a video gaming company that’s Skype for gaming. Twitch, the online retailer’s video-game streaming company, has bought Curse Inc.,, which lets gamers chat with each other while playing as well as offers tools to manage and edit video gaming content. The deal will help allow Twitch to boost its video gaming content. Financial terms of the deal were not disclosed.
Curse – Skype For Gaming
Founded in 2006, Curse offers video gamers the expertise and tools —wikis, news, guides, and databases— to manage their video gaming content. The company operates 65 gaming sites providing news, guides, tools, and online communities to video gamers. Its web properties attract more than 30 million people monthly. Curse had raised close to $60 million in venture capital, according to a report published in Fortune.
“We’ve long been fans of Curse, which is an innovator in the games industry with a strong culture built around its offerings—from Curse Voice and Curse Client to Gamepedia,” Twitch CEO Emmett Shear said in a statement. “While it’s still early days for Twitch and Curse, we’re kindred spirits in many ways and are looking forward to working together to enhance our users’ gaming experience.”
Recently, the company launched a service called Curse Voice to allow players chat with each other while playing online games like “League of Legends,” Business Insider reported. This service is just like Skype for gaming. Curse Voice makes communication easy and fun for gamers.
In addition to chat, Curse also offers services including editorial/video content production, gaming databases and game-mod management. According to the Business Insider report, Amazon-owned Twitch is looking to integrate all of Curse’s services into its widely used video-streaming platform.
“We here at Curse have been avid gamers and Twitch users for quite a long time, so we’re thrilled to be joining the Twitch family,” Curse CEO Hubert Thieblot stated. “I’m really excited to see how we can bring Curse services into the Twitch network, and provide an unparalleled experience to both Curse and Twitch users. This is going to be terrific for the millions of players who use Curse, and for the larger gaming community.”
Amazon Twitch Has 100 Million Members
Twitch is a social video platform and community for gamers with more than 100 million community members. The service has more than 1.7 million streamers. Twitch also features Twitch Creative, a category for artists and the creative process.
Twitch was acquired by Amazon.com, Inc. in 2014. The company e-commerce giant paid around $1 billion to buy this service used by gaming enthusiasts to watch others play online games such as Minecraft and Call of Duty.
According to a report published in Fortune, this acquisition as well as addition of more gaming tools and communities could allow Twitch to better compete with Google’s video streaming service YouTube. Last year, the world’s popular video streaming service introduced its own gaming-focused live-streaming service in a bid to compete with Twitch.
Shares of Amazon.com, Inc. have gained 10.88% year-to-date and 43.75% during the past 12 months.
In other news, the e-commerce giant is expanding into the UK despite Brexit. The company plans to create more than 15,500 full time permanent jobs in the country by the end of this year.