Apple Inc. (NASDAQ:AAPL) has a lengthy terms of use attached to many of its software products, but the company can’t do much about what you do with its hardware. The company’s latest product, the Apple Watch is being given the same treatment that all of the other products that Tim Cook and co worked so hard on over the years have gotten: it’s been stuffed in a blender and turned into dust. The video can be found below.
We know that the Apple Watch is made of a hardened almunium, and we know that the screen is Sapphire Glass, apparently the hardest thing on the planet next to a diamond. It may surprise some fans of Apple engineering then that the $349+ device was emaciated by a BlendTec blender.
Apple Watch gets blended
As you can see in the above video, in which Siri reacts directly to the violence, the Apple Watch does indeed blend. The Blentec company has been turning smartphones to smithereens for years in an attempt to make more people pay attention to the power of its Blender.
The world of food processors is obviously more competitive than most people assume, but the destruction of an iPhone of ten will draw in a huge amount of interest. The Apple Watch is the company’s next big thing, though unfortunately it didn’t survive the gauntlet that is the Blendtec machine, or the malicious intent of the company’s founder Tom Dickson who stars in all of the Will It Blend? videos himself.
Apple sells the Watch
Apple has already sold millions of units of the Apple Watch and the device’s lack of ability to survive Tom Dickson’s blender isn’t likely to turn a lot of people off the device.
Ming Chi Kuo, a well-regarded Apple analyst who works out of KGI securities, says that the company only managed to deliver a little over six hundred thousand units of the Watch on its first weekend of shipments.
Theories for Cupertino’s inability to product the Watch abound, but the most common two concern the quickness of production of the company’s Taptic Engine unit that drives the device’s “Force Touch” feature, or that the company held back on manufacturing in order to see which of the wide range of devices consumers would prefer.
Apple will release its earnings for the first three months of 2015 this afternoon. We may find out in that report, or in the subsequent earnings call, what kind of numbers of the Apple Watch the company managed to sell so far.
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