Amazon.com, Inc. (NASDAQ:AMZN)’s much anticipated Prime Day has arrived. Unfortunately for shoppers, they may not have been able to grab a good deal they wanted. Customers took to social media to complain about an “add to cart fail” message every time they tried to buy something. The website promised to work on the issue as soon as possible. Will it greatly affect the retailer’s sales?
Amazon.com, Inc.’s ‘Add to Cart Fail’
Amazon may not be getting the press it wanted after a massive “fail” on its part.
As the demand for Amazon Prime Day 2016 appears to be strong, some shoppers are experiencing glitches. A large number of customers went to Twitter to tweet about an “add to cart fail” message at checkout. Every time they add items to their cart, they see the fail message.
Amazon has responded to these complaints. It sent out a tweet early Tuesday, noting that it was working on a resolution.
“Some customers are reporting difficulty with checkout. We’re working to resolve this issue quickly,” the retailer tweeted.
Some customers are reporting difficulty with checkout. We’re working to resolve this issue quickly.
— Amazon (@amazon) July 12, 2016
The #PrimeDayFail started to trend on Twitter. There were still reports of the fail message at the time of this writing. Amazon has yet to provide any updates of a solution to the problems.
Here are some of the complaints being made by Amazon shoppers:
“I removed my two #PrimeDay items from cart. Now I can’t re-add them. “You have claimed this deal”. Get it together, @Amazon. #PrimeDayFail.”
I removed my two #PrimeDay items from cart. Now I can’t re-add them. “You have claimed this deal”. Get it together, @Amazon. #PrimeDayFail
— Pat George (@pcg79) July 12, 2016
“My time is more valuable than hitting the add to my cart over and over again #PrimeDay is a #PrimeDayFail.”
My time is more valuable than hitting the add to my cart over and over again #PrimeDay is a #PrimeDayFail
— Carol Stout White (@beachingmom) July 12, 2016
“I’m no expert, but I think #PrimeDay would be more successful if items actually loaded in my cart. #PrimeDayFail.”
I’m no expert, but I think #PrimeDay would be more successful if items actually loaded in my cart. #PrimeDayFail pic.twitter.com/a3D45uFBP1
— Steve Stauning (@SteveStauning) July 12, 2016
This isn’t the first time that Amazon has experienced difficulties on Prime Day. Last year, Amazon stated that it wasn’t prepared for the massive demand that it would experience. Prime Day 2015 actually became bigger than Black Friday. Amazon, however, wasn’t able to keep up with the orders.
Amazon Prime Day has been a success in the past, and it will be a success again this year. That is, if the tech side remains steady for the next little while. Some analysts forecast sales hitting nearly one billion this year as shoppers snag any deal that seems attractive to them, even if it’s just an iron or a frame.
Amazon.com, Inc. Is Having a Prime Day
Prime Day 2015 helped Amazon experience sales volumes above and beyond that of Black Friday 2014. Even though many shoppers complained about products that really weren’t worth buying, sales traction was larger than was expected or forecast.
It’s pretty much certain that Prime Day will become a summertime ritual for consumers now. Perhaps it will even become the unofficial start to the Christmas shopping season (oh, the humanity)!
The main purpose behind Prime Day is to increase the number of Prime members. Last year, the online retail giant had reported more people signed up for Prime that day than on any other day in the company’s 20-plus-year history. This is bigger new than a record sales day because Prime members spend more than the average shopper.
Akin to Black Friday, retailers are competing all over the U.S. The likes of J.C. Penney, Toys ‘R’ Us and Wal-Mart Stores, Inc. (NASDAQ:WMT) are all having their own version of Prime Day.
So, how many designated shopping days do consumers have today? Let’s see: Boxing Day, Prime Day, Thanksgiving and Black Friday.
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