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Alphabet Inc (GOOGL) Wants to Help You Into Massive Debt (At Lower Rates)

Aman Jain

Alphabet Inc ,  will now be your best help when you go shopping mortgages. On Monday, the Internet firm launched Google Compare to help potential home buyers to find and compare home loans.

Alphabet Inc (NASDAQ:GOOG)

Google now helps you in mortgage shopping

Finding best mortgage terms at times is difficult and time-consuming, but Alphabet wants to make the process easier for you. By using Google Compare, users will be able to get tailored results by entering personal information such as the value of the property, down payment and the credit score. The results will include the ratings and reviews for the lenders.

“Google Compare for mortgages provides a seamless, intuitive experience that connects lenders with borrowers online,” the Internet firm said in a blog post.

Alphabet Inc , which is now a licensed mortgage broker, won’t be financing the mortgages, but will gather quotes from several national and local lenders it has partnered with such as Zillow, Lending Tree, to help users get the best rates.

Alphabet will get paid by the mortgage lenders. “Participation in Google Compare is based on a flexible cost-per-lead (CPL) model, however payment isn’t a factor in ranking or eligibility,” the firm said. The mortgage comparison is the latest addition to Google Compare, which presently allow users to shop for car insurance and credit card offers.

Google Compare can also help the home owners to refinance their mortgages. As of now, the tool is available only in California, but the firm has plans to roll it out into other states.

Alphabet cashes in on Star Trek mania

Along with mortgages, Alphabet Inc is working to cash-in on the Star Trek fever. The firm has come up with a unique device prototype wearable device to “test out the possibilities of a real-life communicator,” says a report from CNET. No, the gadget won’t connect you to any starships, but it aims to help you with new ways to benefit from Google Search’s vast knowledge banks.

The device was recently shown by Google senior VP Amit Singhal to Time. It includes a microphone and gets activated with a tap. The microphone transfers the spoken query via Bluetooth to a smartphone nearby, and from there it is sent to Google. The answer to the query is sent back via headphones or speakers.

Referring to the Star Trek communicator, Singhal told Time that he “always wanted that pin.” “You just ask it anything and it works. That’s why we were like, ‘Let’s go prototype that and see how it feels.'”

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Aman Jain

Aman Jain

Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.