It is hard not to notice the rising popularity of Microsoft’s Surface products. There is much to look forward to from this lineup. It goes beyond the company’s bid to dominate premium tech markets. Through innovative form factors and forward-thinking software, the American tech firm stands to redefine what people expect from their devices. The Surface range sees Microsoft building bridges between conventional products to offer more powerful, convenient and effective gadgets.
Today, LearnBonds takes a looks at Microsoft’s vision for the future of everyday computing. By the looks of of it, the PC market is in for a massive overhaul.
Microsoft: All round computing at your fingertips
It is clear at this point that Microsoft Corporation believes in making devices than can do it all. Years ago, the company adopted the all-in-one form factor and made it its own. That was in spite of the endless criticism from rivals and industry partners. Forging strongly, Microsoft managed to secure multiple breakthroughs with items like the Surface Pro 4 and Surface Book i7. Both of these respectively give top-end items like Apple’s iPads and MacBooks a run for their money.
“Three years ago, the 2-in1 as a form factor was questioned.” Satya Nadella, the firm’s CEO, recalls a time where Microsoft got a lot flack for pushing the Surface lineup as all-in-ones? “And now guess what? Even our competition has decided that it’s not a refrigerator and a toaster, but it’s actually a 2-in1.”
Today, Microsoft’s all-in-one gadgets are thriving in several hardware segments. Most of these markets have seen repetitive revamps numerous times over. Microsoft Surface gadgets come as something fresh and new. They are an innovation-driven approach to what personal and business gadgets should essentially offer. Whether buyers are looking for the ideal personal, portable or business PC, they needn’t look any further than the Surface Book, Surface Pro and Surface Studio. These stand at the fore of premium device markets and are capable of tasks beyond the capacity of conventional hardware.
Done playing copycat
Microsoft is done making moves in hardware segments in order to keep up with its competition. “We don’t want to be driven buy just envy of what others have,” Nadella admits. “What can we bring? That’s where I look at any device form factor or any technology.” Nadella wants to get people to see their tablets and PCs as more than a means to a limited range of solutions. In the company’s vision, PCs boast alluring yet practical designs that tell of enhanced performance and greater conveniences.
Will Microsoft get there?
The U.S. software major has pointed out that more than 500 million Windows gadgets are over fours years old. This would put them at an age where they are either running Windows 8, Windows 7 or older. However, Microsoft’s key driver moving forward will be Windows 10. The firm seeks to find a way to get all these people aboard the new platform.
This is far easier said than done of course. It would in most cases require the purchase of a new PC. But in developing regions, which make up the bulk of that 500 million+ figure, computers often go without updates or repairs and are used until they are beyond use. With new solutions focused on the finer points of Windows 10, along with a major new OS update coming up, Microsoft stands to leave a huge portion of Windows OS users behind.
Microsoft clearly sees a market saturated Windows 10-based products. The company is hard set on all-in-ones, HoloLenses and ultrabooks that will flaunt the most appealing aspects of the Windows 10 OS. Here’s a look at the key focuses of the Windows 10 platform.
Windows 10 focus
Virtual and augmented reality is a booming market and Microsoft plans to have devices that are ready to support VR and AR gadgets. The upcoming Windows 10 Creators Update will feature standard support for VR and AR applications. The company also has plans to make VR headsets and other related hardware more accessible and affordable for ordinary consumers.
Microsoft is the unrivaled king in the PC gaming scene. Windows is the PC gamer’s native go-to platform and leaves the likes of MacOSs behind due to its more accommodating ecosystem. There is a increase in Xbox game titles showing up on the Windows Store and it shouldn’t be long before a major fusion of the two platforms is introduced in a bid to lure more gamers toward Windows 10-based devices.
Microsoft also seems to have a sweet spot for computing on the go. Nadella said his firm seeks to produce the “ultimate mobile devices”. The claim has only fueled rumors of a Microsoft Surface Phone being in the works. The company will enhance its 2-in-1 form factor to provide devices that are both creative and portable.
What are your thoughts on Microsoft’s hardware push? Will windows rake up markets that are dominated by other OSs, or will the company only find moderate success on the device front? LearnBonds is eager to hear your comments, so leave a comment below. You can also keep the conversation going by sharing this page on social platforms.