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Faraday Future Hires a BMW AG Veteran to Hasten the Company’s Growth

Faraday Future, a recognized electric-vehicle company, decided to hire a BMW AG veteran as the CEO of the firm to raise funds and bring new products to the market. Carsten Breitfeld worked at BMW for twenty years and was also three and a half years leading other electric-vehicle startup companies. The information was released on September 3 by MyBroadBand.

Faraday Future Hires New CEO Carsten Breitfeld

Although Faraday Future was close to being insolvent in 2018, things seem to be different for 2019 and 2020. The company hired Mr. Breitfeld as the new CEO of the company that will be working in order to improve the presence of the company in the industry by launching a car to the market and gather funds to improve the financial stability of the company for the coming years.

The firm is already working on the production of the 1,050-horsepower FF91 model that is expected to be released next year. Moreover, the FF 81 is also in plans to be released as soon as in 2021.

During a conversation with Bloomberg Television, Mr. Breitfeld commented:

“The top priority right now is fundraising. We will have to go to the capital markets. In the first stage, it will be a three-digit million dollar amount that’s still missing to make all of this happen.”

The new CEO is also expected to hire more employees around Silicon Valley. The firm has 600 employees around the world and almost half of them are located in California. The new FF 91 is expected to be available with two different motor configurations with two or three motors. In addition to it, this car will be produced in small numbers in Hanford, California.

Some of the features include zero-gravity, lie-flat rear seats, 100 inches worth of displays, a 27-inch monitor and a starting price of $150,000. The production of this car is expected to start as soon as the next 12 months. Meanwhile, the production of the FF 81 is expected to start within two and a half years.

While working at BMW, Breitfeld led the development of the i8 plug-in hybrid sports car. In addition to it, he became the CEO of Byton Ltd. in 2016 among other achievements. Finally, Freitfeld said that execution is currently missing from Faraday Future, something that he would improve during this new period working at the company.

Video: Testing Faraday Future FF 91 model

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Justinas Baltrusaitis

Justin is an editor, writer, and a downhill fan. He spent many years writing about finances, blockchain, and crypto-related news. He strives to serve the untold stories for the readers.