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Best Robo Advisor UK – Cheapest Advisors Compared

If you want to invest in a passive nature, it's worth considering a regulated robo advisor platform. In this guide, we review the best UK robo advisors of 2021 and beyond.
Author: Kane Pepi

Last Updated: January 25, 2021
Best Robo Advisors UK Guide
Best Robo Advisors UK Guide

Based in the UK and looking to invest in the financial markets – but have little to no experience of how to trade? If so, you might be best suited for a robo advisor platform.

This will allow you to invest in a more passive nature – with the robo advisor in question building a balanced portfolio on your behalf – based on your risk profile.

In this comparison guide, we review the Best Robo Advisor UK of 2021. In choosing the best providers, we considered key metrics surrounding reputation, asset types, portfolio performance, safety, and of course – robo advisor fees.

Best Robo Advisors UK Reviewed

Here’s a quick overview of our top five UK robo advisor to consider in 2021 and beyond:

  1. eToroOverall Best Robo Advisor UK
  2. Nutmeg – Hugely Popular UK Robo Advisor Platform
  3. MoneyFarm – Best UK Robo Advisor for Simple Asset Diversity
  4. Wealthify – Best UK Robo Advisor for Small Investments (no minimum deposit)
  5. MoneyBox – Best UK Robo Advisor App for Mobile Investments

Best Robo Advisor UK Reviewed

With more and more ‘Average Joe’ investors entering the online trading scene for the very first time, platforms are now offering financial products and services that are tailored to newbies. At the forefront of this are robo advisors – which allow you to passively invest in the stock and market and bond market at the click of a button.

With so many providers now active in this space, we have narrowed our list of the best UK robo advisors down to just five – which you will find below.

1. eToro - Overall Best Robo Advisor UK with 0% Commission

eToro is a hugely popular online broker that is now home to over 17 million client accounts - many of which are based in the UK. Primarily, traders use the platform to enjoy commission-free investments on over 2,400 stocks, 250 ETFs, and 16 cryptocurrencies. However, a large part of the eToro model is that it also offers passive investment tools.

Although not 'technically' a robo investment advice service, the eToro Copy Trading tool works in exactly the same way - if not better. In its most basic form, you will begin the process by browsing through the thousands of verified, successful investors that use the eToro platform to actively trade.

  • For example, you look at statistics related to the trader's average monthly return since joining eToro, risk rating, preferred asset class, and average trade duration.
  • Once you find a trader that meets your financial goals and appetite for risk, you can then elect to 'copy' them from just $200 (about £160) onwards.
  • In doing so, you will copy the trader's portfolio like-for-like.
  • Additionally, you can elect to then copy all ongoing buy and sell positions - meaning that you will be actively trading the financial markets without needing to lift a finger.

Unlike conventional UK robo advisors, eToro gives you the option to add or remove assets to your managed portfolio, so you always keep control of where your trading funds go. You might also want to consider eToro CopyPortfolios, which is also a 100% passive investment service. Unlike many robo advisors, eToro doesn't even charge a management fee.

This works in a slightly different way to the Copy Trader tool, as these portfolios as professionally managed by eToro. There are heaps of long-term investment strategies to choose from when selecting a CopyPortfolio - such as a focus on renewable energy, Big Tech, and even digital currencies.

In terms of the fundamentals, eToro is regulated by the Financial Conduct Authority (FCA) and your funds are covered by the FSCS. The broker also holds licenses with regulators in Australia and Cyprus. The minimum deposit is just $200 and you can fund your investment account with a UK debit/credit card, bank transfer, or an e-wallet like Paypal, Skrill, and Neteller.

With a great range of assets, excellent robo investment services and extremely low fees, eToro is our pick for the best robo advisor UK.

Our Rating

  • 100% automated investment tools
  • Regulated in the UK by FCA
  • Social trading tools
  • User-friendly trading platform
  • Extremely low cost
  • 0.5% currency conversion fee on deposits
75% of retail investor accounts lose money when trading CFDs with this provider.

2. Nutmeg - Hugely Popular UK Robo Advisor Platform

If you are looking for a UK robo advisor platform in its truest form, it might be worth checking out Nutmeg. The platform offers a range of robo advisor-driven portfolios - all of which focus on ETFs. The ETFs on offer will track a vairety of stock and bond marketplaces - both in the UK and abroad.

All you need to do to get started is answer some questions about your financial goals and how much risk you feel comfortable taking. Then, the Nutmeg robo advisor will suggest a suitable portfolio as per your requirements. In terms of pricing, Nutmeg charges 0.75% per year - which is calculated again by the amount you have invested at the platform.

  • The only way to reduce this commission-rate is to invest over £100,000 - which brings it down to 0.35%.
  • As such, this does make Nutmeg somewhat expensive, especially when you have a commission-free option on the table with eToro.

Nevertheless, Nutmeg is perfect for newbies as the platform is really simple to use. In fact, you don't need to have a single ounce of knowledge in the investment scene, as the robo advisor does everything for you.

With that said, we should note that the main drawback with Nutmeg is that you need to invest at least £500 and commit to a monthly direct debit payment of £100. The only way around this is to inject a lump sum of £5,000 or more, which is going to be beyond the capabilities of many first-time investors.

  • Simple and easy to understand platform
  • No setup and exit fees
  • Offers an intuitive app
  • High minimum investment amount

3. MoneyFarm - Best UK Robo Advisor for Simple Asset Diversity

If you're looking for a simple way to diversify your investments in a really simple way, it might be worth exploring MoneyFarm. This addition to our list of top robo advisors UK has been in the marketplace since 2011. Not only does it now managed over £1 billion in client money, but it is fully licensed by the FCA.

In terms of what financial services are on offer, MoneyFarm offers 7 diversification portfolios. As always, the specific portfolio that you are assigned is based on your risk appetite. For example, if you are looking to chase higher financial returns, there are portfolios that focus on the emerging markets.

At the other end of the scale, risk-averse investors might prefer MoneyFarm portfolios that are packed with high-grade bonds and blue-chip stock ETFs.

  • When it comes to fees, you will pay 0.75% per year - much like you would at Nutmeg.
  • If, however, you are able to deposit at least £10,000 this annual fee goes down to 0.60%.
  • The minimum investment amount is £1,500.
  • But, you will also need to commit to a monthly direct debit if the initial investment is less than £5,000.

Taking this into account, MoneyFarm is likely more suitable for those of you that wish to commit to a long-term investment plan.

Our Rating

  • Create a diversified investment portfolio with ease
  • No investment knowledge or experience needed
  • Great reputation in the UK robo advisor scene
  • Annual fee of 0.75% if investing less than £10,000

4. Wealthify - Best Robo Advisor UK for Small Investments (no minimum deposit)

While the likes of Nutmeg and MoneyFarm are some of the best robo advisors in the UK for larger investment amounts, such a high minimum won't be suitable for everyone. As such, if you're interested in robo advisors but want to start off small, it might be worth considering Wealthify.

This is because Wealthify does not have a minimum investment policy in place. On the contrary, you can invest as little or as much as your budget permits. Once you go through the motions of opening an account and making a deposit, you will have 5 Wealthify portfolios to choose from.

Much like the other top UK robo advisors we have discussed today, the portfolio that you choose is based on your financial goals and risk tolerance.

  • If you want to take a low risk approach, the 'Cautious' portfolio at Wealthify will simply look to beat the rate of UK inflation.
  • But, if you're looking to target more generous returns, then you'll need to take on a bit more risk.
  • All of the Wealthify portfolios focus on investment funds and ETFs - meaning that you will be obtaining a highly diverse basket of assets.

When it comes to fees, Wealthify charges 0.60% per year. Additionally, the platform charges 'investment costs', which averages 0.22% annually. This does make Wealtify a rather pricey option. Nevertheless, the provider holds that all-important FCA license and your funds are covered by the FSCS.

Our Rating

  • No minimum investment amount
  • Very simple to use
  • Regulated by the FCA and covered by the FSCS
  • One of the most expensive robo advisor platforms in the UK

5. MoneyBox - Best UK Robo Advisor App for Mobile Investments

If you're looking for the best robo advisors in the UK for mobile investments - MoneyBox is a great option to consider. This is because the provider allows you to set up and monitor your robo advisor account via an Android or iOS application.

What really really like about the provider is that you only need to meet a £1 minimum deposit - making it ideal for those on a small investment budget. In terms of what investment products are available, MoneyBox is a bit thin on the ground with just 3 portfolios.

This covers an investment approach that is considered 'Cautious', 'Balanced' and 'Adventurous'. All 3 portfolios at MoneyBox focus on ETFs - such as those backed by iShares and Fidelity. When it comes to fees, there are three individual costs that you need to consider.

  • The annual platform fee at MoneyBox amounts to 0.45%
  • You will also need to pay the respective fee charged by the fund providers, which averages between 0.12% and 0.30%
  • There is also a £1 monthly fee that is charged to keep your account open.

An additional MoneyBox feature that we like is that you can round your debit card purchases up to the nearest pound. For example, if your shopping bill comes to £35.10, the MoneyBox app will take £36 from your balance. The additional £0.90 will then be placed into a savings account.

Our Rating

  • Great robo advisor mobile app
  • FCA regulated and covered by the FSCS
  • Innovative debit card round-up feature
  • Just 3 robo advisor portfolios to choose from

What is a UK Robo Advisor?

Not to be confused by a trading robot, robo advisors allow you to invest in the financial markets in a simple, burden-free, and passive manner. The main concept with robo advisors is that the platform in question will manage your investments for you.

All you need to do is go through the initial setup process – which usually requires you to answer some questions about your financial goals. In particular, this centers on how much risk you feel comfortable taking on your long-term investment journey.

Once you have completed the questionnaire, the best UK robo advisors will then build you a ready-made portfolio. In most cases, the robo advisor platform will focus exclusively on ETFs and investment funds. These financial products typically have dozens, if not hundreds of assets in their portfolio – which means you can easily diversify.

Most robo advisor portfolios will assign you with multiple ETFs and investment funds, so you are able to invest in a risk-averse and balanced manner. And of course, there is no requirement for you to manually add or remove assets to your portfolio. This is because the best robo advisors in the UK will automatically rebalance your investments.

To recap, the main attraction of UK robo advisors are as follows:

  • Robo advisors are backed by algorithms that will automatically rebalance your portfolio
  • The robo advisor platform cannot give you financial advice, but is more aligned with wealth management
  • Your investment portfolio will also be monitored by experienced wealth managers and in-house analysts
  • Asset allocation usually focuses on ETFs to ensure you are well diversified
  • Some robo advisor investment management portfolios are stocks and shares ISA eligible

Why Use a Robo Advisor UK?

While some UK investors like the ‘thrill’ of picking and choosing stocks on a do-it-yourself basis, this can be an intimidating process for newbies. As such, many will subsequently turn to the best UK robo advisor platforms in the market.

If you’re still not sure if a robo advice platform is right for you and your financial goals, check out some of the reasons why so many are turning to this innovative investment vehicle.

No Investment Knowledge or Experience Needed

It goes without saying that the main roadblock facing inexperienced investors is a lack of financial knowledge. After all,  in order to make financial returns from the investment scene, you need to take on an element of risk.

The good news is that the best robo advisors in the UK take full control over your investment journey.

This means that you will not be required to choose which stocks or ETFs should be added to your portfolio. In other words, the best UK robo advisors are ideal for newbies.

Enjoy a Passive Source of Income

When you take a do-it-yourself approach to investments, you need to dedicate a reasonable amount of time to research. This is because you are in full control of which assets you buy and sell – so you need to be kept abreast of what is happening in the financial markets.

Even long-term ‘buy and hold’ investors need to keep tabs on key market developments, as just one negative news story could have a major impact on the value of the stock in question.

robo advisors uk passive investments

Crucially, the need to actively perform research is completely allocated when you invest in the best robo advisors – paving the way for a truly passive source of income.  In fact, once you make the initial investment into your chosen portfolio, there is nothing more for you to do until you decide to cash out.

Robo Advisors Regularly Rebalance Your Portfolio

Leading on from the section above on passive investing, it is also important to note that the best UK robo advisors will automatically rebalance your portfolio.

In simple terms, this means that the provider will add or remove financial instruments on a regular basis – subsequently ensuring that the portfolio still mirrors your stated financial goals and appetite for risk.

Once again, this means that you can avoid the need to spend time worrying about the health of the wider economy, as the robo advisor minors this on your behalf.

Best Robo Advisor Fees Comparison

All robo advisor investment platforms are in the business of making money. As such, there are several fees that you should be aware of before taking the plunge.

This includes:

  • Platform Fee: This is the fee that you pay to the provider for utilizing its robo advisor services. This is an annual percentage fee that is calculated against your total investment balance.
  • Fund Fee: The vast majority of UK robo advisors platforms will put your money into ETFs (exchange-traded funds) and investment funds. In turn, the respective provider will charge an annual expense ratio, which is subsequently passed on to you.
  • Transaction Fees: The best robo advisors UK allow you to deposit and withdraw funds free of charge. However, we have come across several providers that charge transaction fees, so be sure to check this out.

If one of the main priorities when choosing a robo advisor is fees and commissions, check out the comparison table below. This outlines the main fees that you will pay with the top five robo advisor providers that we discussed earlier in this guide.


Robo Advisor UK Platform Fee From Fund Fee Minimum Deposit
eToro 0% 0% $200 for Cop Trading, CopyPortfolios from $1,000
Nutmeg 0.75% Built into platform fee £5,000 lump sum or £500 + direct debit
MoneyFarm 0.75% Built into platform fee £5,000 lump sum or £1,500 + direct debit
Wealthify 0.60% 0.22% (average) £0
Moneybox 0.45% + £1 per month 0.12% – 0.30% £1


Fees can change at robo advisor platforms at a moment’s notice, so be sure to check this yourself before opening an account.

How to Choose the Best Robo Advisor for You

This guide has reviewed five of the best investment robo advisors UK currently in the market. However, you might come across a platform that you like the look of that we haven’t covered on this page. If this is the case, you are advised to perform lots of research on the provider in question before taking the plunge.

To help you along the way, below you will find the most important questions that you need to ask of a UK robo advisor platform.

Minimum Investment

The first metric that you should explore is that of the minimum investment amount. After all, there is no point in checking things like fees and portfolio diversity if the account minimum is too high for your investment budget. If you want to start off small, eToro requires a minimum deposit of just $200 – which is about £160.

FCA Regulation

It is also important that your chosen UK robo advisor is regulated by the FCA. Your funds should also be covered by the FSCS – which protects your capital up to the first £85,000 should the platform go out of business.


Once again, all UK robo advisors charge a fee of some sort. This can vary widely so do check this out before signing up. For example, Nutmeg and MoneyFarm both charge 0.75% per year. But at eToro, you can make use of its Copy Trading and CopyPortfolio tools without paying any commission at all.


Some providers only allow you to deposit and withdraw funds with a UK bank transfer. This means that you might need to wait a few days for the funds to arrive. With that said, the best robo advisors UK will also support debit/credit cards and e-wallets – which are usually processed instantly.

User Experience

If you are looking to sign up with a robo advisor because you have little to no experience of the online investment scene, then you need to make sure that the provider offers a seamless user experience. This should include the registration and deposit process, and of course, getting your robo advisor portfolio set up.

Past Performance

Although past performance is never a sure-fire indicator of future success, this is still a crucial metric to explore when choosing a robo advisor. This is because the best UK robo advisors will clearly display the average returns that their portfolios have made since their inception.

Best Robo Advisor UK – The Verdict

In summary, the best UK robo advisors offer many benefits that you won’t find at a traditional DIY brokerage site. At the forefront of this is being able to invest passively, and there is no requirement for you to pick and choose which assets to add to your portfolio. On the country, this role is reserved for your chosen robo advisor provider.

Crucially, we have reviewed the best five robo advisor platforms currently in the UK – with eToro comfortably sitting at the top of our list. The FCA broker offers a number of passive investment options to suit financial goals of all shapes and sizes. Best of all, the platform is 100% commission-free and the minimum deposit is just $200 (£160).

eToro: Best Robo Advisor UK

Our Rating

etoro logo
  • Invest in stocks & ETFs with 0% commission
  • Professionally managed CopyPortfolios
  • Social trading network
  • Accepts PayPal
  • FCA regulated robo advisor
etoro logo
75% of retail investor accounts lose money when trading CFDs with this provider.


Which Robo investor is best UK?

No-two robo advisors in the UK are the same, so you need to choose a platform based on your personal financial goals. With that said, if passive trading is what you are after, eToro is arguably one of the best investment robo advisors UK in the market.

Can you lose money with Robo advisors?

Yes, you can lose money on all investment decisions that you make. As such, you need to feel comfortable taking an element of risk when using a robo advisor.

How much do UK robo advisors cost?

Most UK robo advisors charge an annual fee that is expressed as a percentage. This averages 0.75% per year.

Are robo advisors regulated in the UK?

Yes, robo advisors accepting UK investors must hold a license with the FCA.

Is a robo advisor worth it?

Robo advisors are potentially worth considering if you want to invest in the financial markets but you don't have any trading experience. If, however, you have a passion for selecting individual stocks or bonds, then robo advisors likely won't be for you.

When can you withdraw money from a UK robo advisor?

This depends on the policy implemented by your chosen UK robo advisor. With that said, most of the platforms that we have come across allow you to withdraw your money out at any given time.

What is the cheapest robo advisor in the UK?

Although not technically a robo advisor, eToro offers passive investment tools that work in exactly the same way. Best of all, the FCA broker does not charge any trading commissions or annual fees.

Broker Reviews


All trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.

Kane holds academic qualifications in the finance and financial investigation fields. With a passion for all-things finance, he currently writes for a number of online publications.