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What Tim Cook is Saying About an Apple Car (AAPL)

apple inc (AAPL) Project Titan

Apple Inc. and its CEO have been quiet on the so-called “Apple Car” so far, but at the firms annual shareholders meeting in Cupertino, Tim Cook dropped the hint regarding the much-rumored electric vehicle, says a report from Business Insider.

apple inc (AAPL) Project Titan

Apple car – is it real?

“Do you remember when you were a kid, and Christmas Eve it was so exciting, you weren’t sure what was going to be downstairs? Well, it’s going to be Christmas Eve for a while,” Cook said. Cook’s comment hints that if such a project exists, it will not be revealed to the public for quite some time. This supports the reports claiming that the iPhone firm is aiming for a 2019 or 2020 production date.

Apple Inc. has been reported to have hired hundreds of engineers from GM, Samsung, A123 Systems, Nvidia, Tesla and Ford, to work on its car project – “Project Titan.” Speaking on the secrecy of Apple’s car project, Tesla CEO –Elon Musk – commented that the Apple’s car project is an “open secret.”

There is even more evidence pointing towards Apple’s interest in the auto industry. The iPhone firm has been in discussions with a secure Bay Area testing facility, also it had a meeting with the California DMV for reviewing the self-driving vehicle regulations in 2015. And, recently, Sunnyvale residents reported hearing loud “motor” noises from a campus, where Apple has leased at least one building.

In a recent interview about “Apple Car,” Cook said, “Yeah, I’m probably not going to do that. The great thing about being here is we’re curious people. We explore technologies, and we explore products.”

iPhone 5se or just iPhone SE

Apple Inc. has been reported to unveil a new 4-inch iPhone at the March event. This new iPhone is seen as an upgrade of the 2013’s iPhone 5s. Its been said that this new iPhone will be called ‘iPhone 5se’ i.e. the special edition version of the iPhone 5s. But, now a report from 9to5mac says, the firm has decided to drop the ‘5’ from the name, and the handset will simply be known as the ‘iPhone SE.’ This will be the first instance of the iPhone upgrade without a number.

Such a move makes sense from the branding perspective. From, what has been heard so far about the device, it looks a compelling offering. The iPhone is expected to come with an NFC chip for Apple Pay, and powered by Apple’s blazing fast A9 processor, an M9 motion co-processor, along with support from Live Photos.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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