Twitter Inc (NYSE:TWTR) owners hoping for a quick sale to another big tech firm may be out of look, at least according to Fox Business News host Charlie Gasparino. This morning Mr. Gasparino revealed that neither Google Inc (NASDAQ:GOOG) nor Facebook Inc (NASDAQ:FB) would be interested in the micro-blogging site.
Mr. Gasparino’s sources are from the investment banking world. He previously said that those sources informed him that those in charge at Twitter were open to a sale, and said that CEO Jack Dorsey had no choice but to sell the firm. His new info on the feeling among the two most likely buyers appears to soften the chances of a sale.
Google and Facebook can’t afford Twitter
Mr. Gasparino tweeted this morning that Facebook simply can’t afford to buy Twitter because “Zuck wld face a shareholder revolt for paying up for asset he doesnt need.” Google is in a similar position. It won’t buy the firm because “EU is already up google’s ass and google wants a social network which
In terms of pure strategy Google and Facebook don’t have a clear fit for Twitter, and that means that neither will be willing to buy it at full price. In Google’s case even a cut down price might be too much given the attention the buy could attract from agencies.
If the sources are right Google and Facebook, the top contenders given by most of the Wall Street analysts betting on a sale, won’t be interested in buying Jack Dorsey’s firm. That could give him and CFO Anthony Noto a much harder time finding a buyer for the struggling social network.
Last Thursday it was revealed that Yelp Inc (NYSE:YELP), which was on sale for the last few months, had failed to find a buyer interested in its business. The firm said that CEO Jeremy Stoppelman changed his mind about trying to sell the firm.
Axiom Capital’s Victor Anthony said that the firm had not been able to find a buyer and that the line about a change of heart was designed to cover up that failure.
Google and Facebook ignore Twitter
Twitter may meet the same fate if Google and Facebook aren’t interested. It’s not easy to see which of the other major tech firms has the resources and the need for Twitter. Apple, Microsoft and Amazon are all out of the ad market for the most part, though for different reasons.
Google is going to partner with Twitter to make some of its services better, but the firm wants to offer a live experience better than that on Twitter in order to cement its grip on news. Facebook, at the current Twitter growth pace, can likely ignore the firm until it just goes away.
Neither of the firm’s are interested, and both may ignore the huge “For Sale” sign that Mr. Dorsey and Mr. Noto have planted on the loan. Twitter may end up like Yelp, and that’s the scariest thing that those with shares heading into an unknown future with the company.