Twitter Inc is all about dong it live. It’s the one place that the firm has Facebook Inc beaten, and it’s the only reason that people on Wall Street are still betting on the firm. It seems that Mark Zuckerberg and his team want to change that, and they’re getting a new app ready to battle Twitter.
The new Facebook product will be part of the firm’s Facebook for Business platform. It’s not going to be like Twitter as you know it. Instead those using the platform to deliver messages will have to be pre-approved. To start with it seems the product will be used for news, one of the few areas in which Twitter has a small advantage.
Facebook apes Twitter style
Twitter is hard at work getting its own news platform, that will focus on curated content, out the door, but Facebook is attacking it from multiple sides long before it’s ready to launch.
Business Insider, which spoke to a source that reviewed the new product from Facebook, says that the platform will blast out breaking news updates just as fast as Twitter does. The platform also has a built in feature that will allow users to follow and un-follow the channels they prefer, and only allows messages to be 100 characters or less.
That sounds an awful lot like Twitter, but the key difference is in curation. Not just anybody will be able to create an account and sent out news. You’ll have to be approved by Facebook first. On top of that, users will only be able to send out links from websites they control.
This isn’t the only stab that Facebook has taken at Twitter’s live ambitions in recent weeks. The firm also announced a Periscope competitor called Facebook Live last week, and it has started testing a product that will compete with Project Lightning, Dick Costolo’s plan to make Twitter work.
Twitter Inc lost the news
Unlike the other recent Facebook products, the platform that is currently in alpha testing aims right at Twitter’s core. It could take away many of the uses of Twitter. Many just follow the social network in order to get their hands on the latest news as quickly as possible.
Twitter Inc is messy, and using search to find the latest info on a topic dredges up hundreds of unwanted opinions about the state of the world, the risen Lord, or technical analysis of Apple’s shares.
Facebook , which is set to strictly curate its live stream of news, is planning on a cleaner platform, free of the clutter, hatred and obscenity that make people like Jim Cramer wonder why they joined Twitter in the first place.
The product is, for the time being, part of Facebook for Business. That’s a suite of tools that allow those who are active on Facebook to make sense of their social presence. It’s not clear when the firm thinks that its Twitter clone will be ready for the mainstream, but those still holding onto their Twitter shares should be nervous about Facebook’s push for live content.