Twitter Inc is in turmoil right now, but the firm’s CFO is testing a new product that could make the platform more relevant, and informative, than ever. Anthony Noto, who joined Twitter from Goldman Sachs after handling the its IPO, is testing a new Twitter polling product on his own news feed rather than across the site as a whole.
It’s not clear what Noto is doing precisely, but he’s been asking his followers on Twitter to answer various questions like, “Who will win Jets or Eagles?” and “Will the Fed raise rates @ next meeting?” The polls have a timer attached to them and Mr. Noto sent them on to members of the press, clearly looking for wider appeal.
Anthony Noto tests Twitter products
It’s odd for a CFO to be testing products, especially since there doesn’t seem to be much activity in polling on the news feeds of other Twitter execs. Only one of the polls, simply texted “Boxers or Briefs” has more than 1,000 votes. Each of them seems to be about to end in a few hours, though the results aren’t exactly hotly anticipated.
Twitter is in the middle of sweeping changes right now. VP in charge of engineering Akash Garg revealed on September 22 that he would be leaving the firm to take a job at Uber. It’s possible that Mr. Noto’s polling was one of the jobs left in Mr. Garg’s out tray.
Mr. Noto, at least in the months before Dick Costolo left the CEO job at Twitter, has been gaining authority at the social network. On May 5 it was widely rumored that he was taking control of Twitter’s marketing apparatus. It’s possible that the role extends into polling users about their underwear preferences.
Twitter starts heavy product rollout
While Twitter CFO Noto tests his polling product, Robert Peck of SunTrust is lauding Jack Dorsey for the progress he has made since joining the firm. Mr. Peck, who is calling on the Twitter board to confirm Mr. Dorsey as the firm’s CEO, says that he likes the rate at which new features are coming to the social platform.
Of not, according to Peck, is the Universal Links feature that allow those without a Twitter account to engage with the platform in some respect.
Whether or not polling becomes part of the “product cadence” that Mr. Peck says helps make the firm’s stock a Buy remains to be seen. It’s a weird turn to see a c-level exec carry out an apparently small, limited product experiment. As with everything Twitter these days, we haven’t heard anything concrete about the test.
We’ll have to wait for the firm to explain whether it’s significant, or whether Mr. Noto really is interested in his follower’s opinion on next month’s Federal Reserve Open Market Committee meeting.