Twitter Inc is in the limelight again. One of the firm’s longest-tenured engineering leads, Utkarsh Srivastava, is leaving Twitter. What’s worse is, he is going to Google, now Alphabet Inc . Srivastava joined Twitter in 2009. He was a senior director at Twitter, in charge of Twitter’s main timeline. Before that, he worked in the revenue products division under Senior Engg. VP, Alex Roetter. According to Re/code, he was instrumental in launching ad products and his departure is a great loss of Twitter.
Alphabet declined to comment on what Srivastava’s role will be at the search giant. But Srivastava tweeted that he would be “building products for messaging / communications.” Re/Code says it’s likely that he he’ll end up in the firm’s Communications division. This is where Hangouts and its Project Fi are worked on. The segment is lead by former ads exec Nick Fox.
Twitter Board To Be Changed
Last month, Twitter Inc said that its board of directors will be changed to add more diversity. Being under attack for acting like Twitter was a frat party, CEO Jack Dorsey decided to take action. With Leslie Miley, an ex-employee, taking to Medium for the supposed “bro culture” at Twitter, the firm was under pressure. Moreover, Benchmark VC Peter Fenton, investor Peter Currie and Peter Chernin, CEO of the Chernin Group were leaving the board, so new members needed to come in.
Needless to say, Twitter is seeing some changes. With changes at the top, there has got to be changes at the bottom. Big companies such as Alphabet are utilizing their chances while they can.
Late August this year, another Twitter engineer, Charlie Miller, left Twitter. Miller used to work at the NSA, and is deemed a leading expert on cyber security.
Twitter’s Future Not Dull Yet
According to a new eMarketer report, Facebook Inc. and Twitter will remain the top social networks used by US companies in 2016. Instagram, owned by Facebook, will likely grow faster than others. Next year, 48.8% of marketers are expected to use the platform, up from 18.4% in 2014.
As per another AMA and McKinsey & Co. study, more and more Americans are taking to social media. With surge of social media user, goes up marketing budget as well. Between August, ‘13 and August, ‘15, the percentage of total social media marketing budget grew from 6.6% to 10.7%.
With 320mn active users, Twitter packs power nonetheless. It’s upto Dorsey if he can make the heavyweight punch.