Tesla Motors Inc (TSLA) Wins and Loses in These Two Races

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Tesla Motors Inc – the electric car maker – has secured the top spot on Forbes sixth annual list of the world’s most innovative firms, revealed this Wednesday on ‘CBS This Morning.’ Companies were ranked according to investor enthusiasm based on an algorithm.

Tesla – the most innovative company

Forbes chief of reporters – Kathryn Dill – said, “They have new plans constantly. It really never stops. And especially with something like high-end electric cars, moving towards a self-driving car, it’s something that investors can get excited about but also that consumers can really understand.”

Elon Musk at Tesla Motors Inc (TSLA) Model 3 Unveil

Salesforce.com grabbed the second spot, and its CEO Mark Benioff was on Forbes cover. Benioff is making a huge bet on AI (artificial intelligence), but there are many more firms doing so. However, Benioff is ahead of them all, and will soon release Salesforce Einstein that will integrate AI into all of their products, said Dill.

Regeneron Pharmaceuticals that researched on the treatment of Ebola and Zika occupied the third spot. Fourth position was claimed by Incyte that has its focus on cancer drugs. Alexion Pharmaceuticals stood fifth – it develops treatments for rare and auto-immune diseases.

Pointing towards the lack of Female CEOs on the list, Dill said that to find a female CEO, a person will have to go to spot number 38 on the list that has Ulta Beauty on it. Its CEO Mary Dillon is the highest-ranking female CEO on the list. “I think it’s a strong comment on the dearth of women at the top of companies of this size. These companies all have $10 billion market caps or higher,” Dill says.

Tesla employees not best car salesmen

Separately, in another study Tesla Motors Inc came at the last spot. Pied Piper – a real consultant and market research firm – recently conducted the latest mystery shoppers study, and found that Tesla stood last, noted a report from Electrek last month.

As part of the study, mystery shoppers are sent to the dealerships across the US in several different locations so as to measure “how well the dealerships follow sales processes, such as asking qualifying questions and ultimately asking for the sale.”

Piper placed Tesla last with just 86 points, and there was a difference of 10 points between it and Volvo – the second worst with 96 points. Infiniti secured the highest rank with 114 points. This means that Tesla doesn’t follow standard sales processes in the industry. In every single category in Piper’s research, Tesla secured the lowest, but when it came to discussing features unique from competition it received the highest rating.

Most automakers in the US make use of franchise dealership models, but Tesla Motors Inc owns all of its stores. Thus, the EV firm is struggling to reinstate its distribution model in several states, where it is facing resistance from the auto dealer associations.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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