Tesla Motors Inc (NASDAQ:TSLA) finally owns the domain it has been trying to secure for several years – Tesla.com. For now, the domain name is redirecting web browsers to the firms existing web address, Teslamotors.com.
What took Tesla so long?
The reason Tesla, which has been around for almost 13 years, took so much time to acquire the domain name is that it’s been registered privately since 1992, very early in the life of the world wide web. As one might imagine, Tesla has been trying to secure the domain since the company was formed. Typically, the .com domain that is the name of a brand belongs to that brand. But in this case, the domain was already registered to an individual.
According to the whois record at DomainTools, the domain was previously owned by Stu Grossman, a computer network engineer in California. Mr Grossman may have been the original registrant of the domain. A legal complaint reads that Grossman fought a previous attempt to compel him to give up the domain name. Tesla.com was officially transferred to Tesla on Tuesday, February 16th.
In 2005, the Tesla Industries argued that Grossman’s use of the domain was a “bad faith” registration, and constituted a “confusingly similar” trademark. Grossman objected in front of a trademark arbitration forum, saying the domain was used solely for sending and receiving emails on his server and he wasn’t interested in selling the address. He changed his mind ultimately.
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Tesla Motors Inc (NASDAQ:TSLA) is expanding into energy storage, thus, a domain name that can enclose both the segments of its business was needed. With the domain, the EV firm also grabs the most popular internet searched term, which is the last name of 19th-century inventor from which the electric car maker gets its name.
It is safe to assume that Tesla paid a hefty sum to secure the domain – Mr. Grossman may have just received a windfall by transferring the domain. To give you some idea of what a domain can be worth to a large publicly traded firm, Facebook gave $8.5m to the American Farm Bureau Federation for the rights to fb.com. Apple paid over $4.5m for icloud.com from a Swedish cloud computing firm in 2011.
Malaysia promoting electric cars
The Malaysian government will allow 100 Tesla cars to enter the country duty-free in an effort to push the use of electric cars. Malaysian PM – Datuk Seri Najib Razak – declared the news following a visit to Tesla headquarters in Palo Alto. Ajalil Hamid of NST reported that the premier made a visit to Tesla as part of a drive to promote electric cars in Malaysia.
“We want to create a more sustainable environment. Tesla is a leader in electric vehicles and they have achieved many milestones with the Model S,” the PM said. “Malaysia has decided to promote electric vehicles under a special program where the government will allow imports of 100 units of Model S, premium electric sedans. These cars have zero-emission.”
There are chances that currently, Tesla Motors Inc (NASDAQ:TSLA) may restrict purchases to the firms linked to the Malaysian government, but nothing can be said as the deal are yet to be finalized.