Tesla Motors Inc CEO Elon Musk was recently on Forbes magazine cover for an article detailing on the secret formula of his company’s success, and awarding it the title of “World’s Most Innovative Company.” While Musk was happy with the title, he was not very satisfied with the way he looked on the magazine’s cover. He expressed his discontent on the social media site Twitter.
Musk not happy with how he looked on cover
The magazine’s September edition has an article named “Tesla’s Secret Formula,” and since it has Musk on the cover is bound to attract many viewers. This could be one reason he was not happy with the image. It’s not the CEO is afraid of the publicity, but he sure wasn’t happy with the way he looked on the cover.
The Tesla Motors CEO tweeted on Sunday – “@Forbes I appreciate the kind words in the article, but, judging by the picture mods, it looks your Photoshop bill was very high.”
Excluding the pic issue, the article was liked by Musk as it detailed on Tesla’s success formula. Forbes got a chance to have a chat with the Tesla CEO, and visit the firm’s factory located at Fremont. On visiting the facility, Forbes was very much impressed with the futuristic design and production process.
The piece compared Tesla Motors’ work favorably to the process followed by the more traditional automakers like GM. Forbes also compared Tesla Motors with the likes of Apple, Starbucks, Dyson and Garmin, saying like Tesla, they did not resort to cheap methods, and made use of more quality-oriented side of their respective markets.
Tesla most innovative firm
The Forbes article noted that on visiting the Tesla Motors production floor the first thing to be noticed is the robots working on the cars. These robots look just like Transformers as they are 8- foot tall and are bright red in color.
On each Model S, 8 robots can be seen performing up to 5 tasks in a routine way. The tasks include welding, riveting, gripping and moving materials, bending metal, and installing parts. The robots have been taught to make both the Model S and the new Model X, the article noted.
In the past five years, the firm has raised equity worth $5.3bn, and in the same time period, its shares went up by a factor of 15. The magazine also noted the firm’s losses, the recent drop in its 2015 sales estimates and its massive cash-burn rate. But said, this is a price that one has to pay for success and innovation.