Tesla Motors, Inc has a new marketing program. As reported last week, the company is giving current owners of the Model S luxury sedan some motivation to ask friends and family to consider purchasing a Tesla. Tesla does no advertising for it’s cars and depends on organic PR and word of mouth to get the word out.
According to a Jefferies survey, 85% of Tesla owners polled say that their next car will definitely be another Tesla. 83% said they would recommend a Tesla to people they know. Elon Musk jumped on that idea immediately.
Tesla owners have been given a referral link that they can use to share with friends and family. If a new buyer uses the link to buy a Model S before October 31, he will receive a $1000 credit toward the purchase price. The current owner who gave out the link will get $1000 that they can use for service visits, accessories, or for purchasing another Tesla.
Last night, current Tesla owners received an email from Elon Musk with the subject “Gift Certificate for a Tesla Model S”. Included in the email was a short introduction from musk and a 1634 word email that does a great job of singing the praises of owning a Tesla Model S. Musk suggests copying this email and sending it out to friends and family.
Full text of the “Gift Certificate for a Tesla Model S” Email
If you have friends who might like to receive a $1,000 discount on a Model S, below is an email that you can edit if you choose and send to them.
I am sending you one of my ten $1,000 gift certificates for buying a Tesla Model S via this link: http://ts.la/david7963 (expires on Oct 31, 2015).
The first thing to mention is that you can buy a Tesla online, just like ordering a computer or a book. No need to go to a store. Moreover, if you lease it, the Model S comes with a happiness guarantee. If you don’t like the car for any reason, you can just give it back.
A survey of Tesla customers by Consumer Reports found that 98% expected that their next car purchase would also be a Tesla, much higher than for any other car. I feel the same way about my Tesla, which is why I’m recommending one for you.
Here is some background from Tesla about why you might want to buy a Model S:
Starting at $575/month after gas savings, the Model S is still a relatively expensive car, but here is what makes it worth the price:
The single most important thing to know about the Model S is that it is literally the safest car on the road bar none. It didn’t just receive five stars in every category and subcategory of safety (including for pedestrians), which about 1% of other cars do—the Model S recorded the lowest probability of injury of any car ever tested by the U.S. government across all passenger vehicles, including minivans and SUVs.
In addition, every Model S comes standard with automatic emergency braking, as well as blind-spot and forward- and side-collision warning systems to prevent accidents in the first place.
Speed and cool features are nice, but nothing is more important than the safety of you, your family and your friends. For more info, check out this blog: http://www.teslamotors.com/blog/tesla-model-s-achieves-best-safety-rating-any-car-ever-tested
Since the Model S doesn’t need a big combustion engine, radiators, exhausts or catalytic converters, it has tremendous cargo capacity. With both a trunk in the front and a trunk in the rear, it has more storage space than any other sedan and more than most SUVs.
There is so much space in the back that you can have an optional fold-flat, rear-facing third seat, allowing you to carry five adults, two children and luggage in the front trunk. Tesla installs a high strength steel bumper to enable the car to take highway-speed impacts in the rear without permanent injury to the third row.
You can also carry several sets of skis, bikes and other equipment using the built-in attachments for the roof rack.
Other features that improve utility are a dynamic air suspension that remembers where it needs to raise itself, based on when you last pressed it. With this, you can raise the car above the snow and get through anything SUVs can handle. Tesla’s biggest per capita sales are above the Arctic Circle in Norway.
Tesla received the highest customer feedback rating for service of any car brand in production: http://www.consumerreports.org/cro/magazine/2015/03/best-places-to-get-your-car-repaired/index.htm
A big reason for this is that Tesla intentionally operates its service centers at break-even. We don’t believe in profiting off our product if it is not working.
Our service centers are located throughout North America and Canada, with Mexico coming soon: http://www.teslamotors.com/findus/service
If there isn’t one near you, no problem: our Tesla ranger service will take care of you wherever you are.
Even the basic Model S has great acceleration and handling. This goes all the way up to the P90D version, which does a record-breaking 0 to 60 mph in 2.8 seconds and a 10.9-second quarter mile, far beyond the capabilities of any other four-door car and faster than a Porsche 911 Turbo. The P90D in ludicrous mode can accelerate at 1.1 g’s, which is faster than falling.
What makes our handling superior to gasoline cars is that the center of gravity (cg) is extremely low, because the battery pack is in the floor pan, centered between the axles. This also means that a key engineering measure of handling, the polar moment of inertia, is almost perfect. No other production car in the world has a more ideal placement of mass for optimal handling. The Model S has Newton on its side.
With Tesla’s dual motor all-wheel drive, the traction and handling in every kind of weather are a step change better than gasoline all-wheel drive. Instead of having a simple mechanical shaft connecting front and rear, a Tesla actually has a motor in the front and a motor in the rear, so it can dynamically shift torque front to rear at the millisecond level, effectively providing digital traction control an order of magnitude more precise than mechanical linkages.
Like an airliner, it also enables motor redundancy. If one motor encounters a fault, you can simply drive with the other one, rather than being stuck on the side of the road.
The Model S has an easy-to-use 17-inch touchscreen computer that is always improving itself and the rest of the car via free over-the-air updates.
The car learns your habits and will automatically set the cabin temperature to your preference when it thinks you are about to use the car. If you enable the calendar function, the car will show you your appointments on a big, easy-to-read screen, and you can just tap an address to navigate there. No more fumbling with a tiny phone.
Navigation includes real-time traffic data from the car’s cell connection, and it will dynamically adjust your route as traffic conditions change. In the morning and evening, it will alert you and offer an alternate route if your normal route is congested.
You can also ask the car to play any song or favorite band at any time just by holding down the voice button. It also has lots of comedy sketches available, ranging from Monty Python to Jim Gaffigan.
Coming in a few weeks via an over-the-air update are the highway autosteer and parallel autopark functions. When asked, the car will automatically control steering going down the freeway, dramatically reducing driver workload. It will also automatically parallel park with precision.
In a few months, you will be able to press a button on your Tesla phone app and the car will open your garage and put itself to bed. You will also be able to summon it from your garage if it isn’t plugged in. It needs the Tesla Snakebot for that! https://twitter.com/TeslaMotors/status/629305813912326146
What about charging?
The Model S has a charger built-in, so most owners just plug into a wall socket at their home or office. It can use anything from a standard 110V outlet at 1.5 kW all the way to the Wall Connector at 20 kW. Most customers just install a simple 240 V dryer socket in their garage, which all electricians can do, and it works perfectly.
For long distance, you get to use the free Tesla long-distance Supercharger network, located near restaurants and amenities. Typically the time spent on recharging is about 25 to 30 minutes after three hours of driving, which is about right. If you start a trip at 9am, by noon most people want to stop to use the restroom, have lunch or coffee and be on their way. By the time you come back your car is ready to go.
The Supercharger network covers the lower 48 continental states in the U.S. and parts of southern Canada, soon to include Mexico. As mentioned above, the Tesla Superchargers really are free to use for life. You could go on a road trip (rear seats fold flat into a great bed), pack some food and leave your wallet at home. Map: http://www.teslamotors.com/findus/supercharger
The Model S has won almost every award offered for a vehicle, including Motor Trend Car of the Year, Automobile Car of the Year and Consumer Reports’ best car in the world (two years running).
Moreover, Consumer Reports gave Model S the highest rating of any car in its long history: 99/100. The reason CR is the most trusted source for buyers is that they don’t take advertising, they buy a car secretly and at random (so they know it is a normal car) and they test it rigorously for months before reaching a rating. There is no more objective source.
Building a Model S produces roughly the same CO2 as a gasoline car of similar weight, however it is far more CO2-efficient in driving, which is what really matters over the lifetime of the car.
The EPA rates the efficiency of Model S as equivalent to 90 mpg—making it twice as energy-efficient as a compact hybrid even when factoring in power plant emissions. The current Model S number will steadily improve over time as older power plants are phased out in favor of clean, renewable energy.
However, if you install even a small solar panel on your house or garage, you will actually produce more electricity during the week than you consume with your car, making your automotive carbon footprint unequivocally zero or better. And, in the unlikely event of a zombie apocalypse, you will still be able to charge and drive your car!!