A report from Kantar Worldpanel shows that Samsung’s flagship Galaxy S7 smartphone outsold the Apple Inc.’s iPhone 6S and iPhone 6S Plus early this year in the US. During a three-month period ending May 30, the iPhone showed its first decline in sales numbers, according to a report published on The Verge. Kantar Worldpanel, which provides mobile market data, found that more people are buying Samsung’s Galaxy smartphones than Apple’s flagship smartphones.
Samsung Grabbed 16% Market Share
During the three months ending May, Samsung had a 37% of market share, compared to 29% of Apple. Samsung was taking the lead because the company offers more than a dozen phone models at any time, compared to Apple’s nine iPhones, according to Digital Trends.
The Galaxy S7/S7 Edge grabbed a 16% market share, versus the iPhone 6s/6s Plus’ 14.6%. Looking at where customers are coming from, just 5% of Samsung purchases came from those switching away from Apple, while 14% of Apple purchasers came from those switching away from Samsung.
“In both cases, the majority of sales came from customers repurchasing and upgrading within their preferred brand. Among those intending to change devices within the next year, 88% of current Apple users and 86% of current Samsung users intend to stay loyal,” Kantar Worldpanel said in a statement.
In the U.K., there was a close competition between the two brands. The iPhone 6s and 5s were the two best-selling devices in the kingdom, followed by the Samsung Galaxy J5, and the iPhone SE.
In both the U.S. and U.K. markets, Samsung and Apple Inc. claim the entire top 10 list of smartphones sold. Smartphone sales were flat or dropped in these two markets in the latest year, as fewer new consumers are available and consumers are upgrading at a slower pace.
According to Kantar Worldpanel, smartphone markers see opportunities India, which is reporting double-digit growth. Samsung is the top brand in the Indian market but the company sees strong competition from Micromax and Xiaomi.
Apple views India as a very important market, the world’s fastest growing large smartphone market where with sales expected to rise over 25% this year. India is getting ready to allow the California-based tech giant to open its own retail stores in the country.
Apple, Samsung Should Stop Worrying About Each Other
Kantar Worldpanel believes that both Apple Inc. and Samsung should stop worrying so much about each other and take a look around them. Huawei plans to overtake Apple as the second-largest smartphone vendor by 2020. Rumors suggesting that Google is also entering the handset market.
“With high loyalty, slowing growth in developed markets, and Chinese brands leading the largest smartphone market in the world (and looking to the third) Apple and Samsung have less to worry about from each other going forward—and much more to worry about from other competitors, and the changing landscape. In that landscape, what remains to be seen is how sales in those developing markets in Latin and South America and India buffet the standing of the big three brands,” Kantar Worldpanel said in a statement.