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Is Samsung Pushing Galaxy S8 Debut Closer To Apple iPhone 8?

Apple Inc. (NASADAQ:AAPL)

Apple Inc. (NASDAQ:AAPL) iPhone and Samsung’s flagship phone could debut around the same time. Samsung gave a hint on Monday that it could postpone the launch of the Galaxy S8 – its new flagship phone. This could push it closer to the launch of the iPhone 8, says a report from Investors.

Samsung delays Galaxy S8

Samsung usually launches its smartphones in March or April, whereas Apple Inc. (NASDAQ:AAPL) releases a new iPhone around September. For the past three cycles, the Korean giant has unveiled its new handset at Mobile World Congress (MWC) trade show, but this year it will refrain from doing so.

Usually, Samsung unveils its new flagship phone in April, be it Galaxy S6, S5 or S4. The Galaxy S7 was the only phone to be released on March 11th. Prior to this, Galaxy S3, S2 and S1 handsets were not unveiled until May/June, before Samsung kept its release away from the Apple’s annual iPhone update, notes Forbes.

On Monday, Samsung’s Mobile Chief Dong-Jin Koh said that Galaxy S8 will not be released at MWC, which starts on February 27th and runs till March 2nd in Barcelona. The Korean firm made the announcement during a press conference alongside the result of its investigation into what caused the series of blasts in Galaxy Note 7, noted Reuters.

Samsung said it was the manufacturing defects in the batteries supplied by the two manufacturers that forced it to recall the handsets worldwide. Further, the firm said that it will delay the launch of the Galaxy S8 to make sure the quality and safety is intact in the new handset.

Apple iPhone 8 – high expectations

Apple, on the other hand, would possibly launch its 10th anniversary iPhone in September. It will be the 11th generation iPhone, which is rumored to have features like glass sandwich design, borderless OLED display, invisible home button and wireless charging. Rumors also suggest that augmented reality and facial recognition capabilities will be included in the iPhone.

Samsung vs Apple (AAPL)

CFRA research analyst Angelo Zino maintained a strong buy rating on Apple Inc. (NASDAQ:AAPL), and raised his 12-month price target from $130 to $140. Zino believes the US firm will have good fiscal Q1 earnings. “We see Apple aided by strong iPhone 7 Plus sales, the Apple Watch Series 2 launch, and an extra week,” the analyst said.

“We see a potential ‘air pocket’ in iPhone demand due to consumers awaiting a fall ’17 iPhone release, but note favorable comps. We see robust services growth and improving Mac sales after a product refresh,” Zino said.

Last year, Samsung lagged the iPhone in performance, and also Google’s simple yet brilliant pixel outperformed it. However, if rumors and reports are to be believed then Galaxy S8 is going to be one brilliant phone. And, even though, Samsung is delaying its Galaxy S8 release, the good thing is that it is not in a rush to release it new flagship post Note 7 fiasco.

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Aman Jain

Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.
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