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Samsung Galaxy S6 Takes On Apple (AAPL) iPhone – Again

Samsung vs Apple (AAPL)

Samsung has not been able to score big against the Apple Inc. iPhone with the Galaxy S6 yet. But now, the Korean firm is launching a version with large-sized handsets and wraparound screens to take on Apple’s might. A new mobile payment system is also been introduced by the firm for attracting customers.

Samsung vs Apple (AAPL)

Samsung ready to take on Apple

Samsung’s latest handset offerings are the S6 Edge Plus and the Note 5, which were unveiled on Thursday. Both these devices come with Samsung Pay, and will go on sale in August itself, the firm said. On August 20th, Samsung Pay will debut in the Korean market while the owners of Galaxy devices in the U.S. will be able to avail the service from September onwards.

Premium users have been over won by Apple’s iPhone 6 and iPhone 6 Plus, and Apple is expected to launch the successors to these in September. But this time, Samsung appears more prepared to face the next-gen iPhones. Samsung is hoping that with the launch of the new devices with screen size as big as 5.7-inch (14.5 cm), and the addition of the payment service will help the firm to stand apart from the host of other cheap Chinese devices that run on the Android, and compete with premium phones from well-known brands.

The Korean firm has been following a trend of releasing the note series in September until now, but the “latest unveiling comes about a month earlier, showing it can no longer tolerate losing the oversized phone market to Apple,” Greg Roh, an analyst at HMC Investment Securities Co. in Seoul told Bloomberg.

Samsung unveils Mobile payment service

Along with the smartphones, the Korean firm is also prepared to take on arch rival Apple in the mobile payment arena also. Similar to Apple Pay and Google Wallet, the Korean firm has come up with Samsung Pay. The new payment system, which was revealed by the firm on Thursday in New York at a press event, is a contactless system that supports all the common credit cards used by the customers.

With this system, purchases can be made in the physical stores with the use of just the smartphones. This system is a bit different from Apple Pay and Android Pay, who make use Near Field Communication sensors for processing the purchases. While Samsung’s technology use Magnetic Secure Transmission.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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