Netflix, Inc. (NASDAQ:NFLX) is dominating the mobile app market, too. The online streaming giant has become the top grossing iPhone app in the U.S. for the first time in its history, a new report says. This is thanks largely in part to its new feature that allows users to subscribe to Netflix on their mobile handsets and an array of other new tools and content.
Netflix, Inc. Surging in iPhone App World
In Sept. 2015, Netflix introduced a new feature for Apple users. It enabled them to sign up for Netflix through the mobile app rather than through the website. This has done wonders for Netflix.
Have you signed up for Netflix on your iPhone recently? Well, thanks to you, Netflix is now on top of the iPhone app market, according to a new report by SensorTower, an app data firm.
The report suggests that Netflix has experienced weekly net revenues of just under $3 million. Prior to the introduction of in-app purchases, Netflix’s weekly net revenue was fewer than $50,000.
Meanwhile, monthly iOS revenue for Netflix in the U.S. has been going up by roughly 19 percent each month over the last 12 months. This is a hefty increase when compared to the likes of Hulu in the U.S., which has jumped by just three percent per month.
Netflix also occupies the top spot on the iPhone in such markets as Colombia, Mexico and India. Netflix is also the third-highest grossing app on the iPad App Store.
All of this is part of Netflix’s initiative to increase its mobile presence in the quest to grab new users.
Overall, this is great news for Netflix as it tries to hold on to its dominance in the U.S. With growing competition from rivals like Amazon.com, Inc. (NASDAQ:AMZN) and Hulu, it’s becoming increasingly more difficult. But it’s numbers like these that are fueling Netflix’s momentum.
Netflix announced in the third-quarter that it added 370,000 net memberships in the U.S and 3.2 million globally. In total, Netflix has 3.57 million, up from the tech giant’s forecast of 2.3 million.
Netflix, Inc. Makes Gains With New Features, Content
In addition to its mobile sign-up function, experts are pointing to other factors as well.
Last month, Netflix introduced an offline playback feature. It allows users to download content and then watch certain shows offline. This is something that has been requested by users for years. Now that it has, Netflix was able to soar to the top spot in the iPhone.
“Many of your favorite streaming series and movies are already available for download, with more on the way, so there is plenty of content available for those times when you are offline,” Netflix said in a statement in November. “For example, Orange is The New Black, Narcos and The Crown are available for download today.”
Over the last couple of weeks, Netflix has released more original content. Some of the titles include “Gilmore Girls: A Year in the Life” and the second season of “Fuller House.”
As Netflix said in a tweet, whether you’re stuck on a delayed train or you’re on airplane mode, you can view your favorite Netflix shows.
Airplane mode. Road trip mode. Stuck-in-the-subway-for-20-minutes mode. Your favorite stories are now available for download any time. pic.twitter.com/g7QZA3TyE8
— Netflix US (@netflix) November 30, 2016