Netflix, Inc. (NASDAQ:NFLX) has been the shrinking the amount of movies in its library. This has irked many users on social media. But there is a reason for the madness: you don’t watch movies. Also, do you know what most users do after binge watching a Netflix series? Chill. Here’s what you need to know about Netflix today.
Netflix, Inc. Says You’re Not a Movie Buff Anymore
The other night, you were in the mood to watch a movie. After scanning through the Netflix library, you came to a conclusion: the website doesn’t have a large library of films like it used to. Because of this, you went to Twitter to tweet out your frustration and demand Netflix fix this problem.
Do you know why Netflix has a slimmer movie library these days? It’s simple: you don’t watch films.
Ted Sarandos, Netflix’s chief content officer, told attendees at the UBS Global Media and Communications conference that only about one-third of the website’s users watch movies. If a majority of the subscribers aren’t watching motion pictures then why invest in a large movie collection?
Sarandos noted that even in Canada, only a third of users come for the films.
“No matter what, we end up with about one-third of our watching being movies,” he said.
He added that one of the likely causes for movies not doing as well as television shows is the time delay. Since the gap between a film’s release and Netflix getting the license to stream the film is big, avid moviegoers have likely already seen the picture.
“If you were passionate [about the movie], you’ve already seen it [when it came out],” Sarandos said.
The next time you log in to your Netflix account and you see a diminishing library of movies, you shouldn’t blame Netflix. Instead, you should blame your fellow users.
You Binge Netflix, Inc. And Then Chill
Binging on Netflix content has become a national pastime. You can forget barbecues, books and baseball. We’re all just sitting in front of our TV sets, computers or smartphones and spending hours watching content.
This is why the phrase “Netflix and chill” has become part of our vernacular.
But after watching hours of content on Netflix, what do you exactly do? You actually chill.
Netflix published the data on the binging habits of its users. The tech giant studied more than 86 million members in 190 countries from Jan. 2016 to Oct. 2016. What it found was pretty interesting.
The website discovered that 59 percent of viewers take a three-day break after completing a series. Ostensibly, viewers need to take a break before they can commit their time to a new series. Others refrain from taking a break; 61 percent decided to watch a movie.
“It’s interesting that in this golden age of television, movies are consistently in demand on Netflix,” said Sarandos in a statement. “What we’ve come to figure out is that movies are really an important part of people’s viewing routines and complementary to the way they watch and enjoy TV.”
Also, what series you watch will determine what picture you watch. Here is a graph from Netflix:
This comes as the website will debut 20 reality shows next year and provide 1,000 hours of original content. Before you join the world of reality TV, you may need to give your brain a break.