Netflix, Inc. ’s Chief Content Officer Ted Sarandos presented at the Television Critics Association press tour on Sunday. Most of his talk was about how “remarkably inaccurate” the information was that NBC shared last week regarding viewership of the streaming firms original series, says a report from the Variety.
Refutes NBC’s ratings of Netflix shows
Sarandos said the rating estimates from NBC are not reflective of any sense of reality. The executive said the rating of 18-49 that NBC gave for ‘Jessica Jones’, ‘Narcos’ and ‘Masters of None’ are inaccurate. “I hope no one’s paying for it,” the executive said.
Sarandos added that he could not figure out what made NBC make use of their “lunch slot with people” for discussing Netflix’s ratings. “Maybe because it’s more fun than talking about NBC ratings,” Sarandos said.
During his Q&A, Sarandos stressed that the firm is increasingly international in its scope, and evaluating it in the context of traditional TV networks is not the right thing to do. The streaming firm has made its presence in 190 countries until now including more than 100 markets, it launched its services this month.
Netflix, Inc. has 43m domestic subscribers and 70m worldwide. The firm is not required to court advertisers and does not court a specific demographic as it has an on-demand platform and subscription-based business model. This is yet another reason that makes the estimate of 18-49 by NBC insignificant.
“We are running a global network, one that is not easily comparable, either in business or in cultural terms, to anything that’s come before,” Sarandos said, adding he himself is not aware of how many of its subscribers are in the 18-49 demo.
More focus on family shows
Netflix plans of offering 20 new programs for children and families this year. On February 26, the premiere show of the ‘Fuller House’ remake will be telecasted followed by other shows. On Sunday, Sarandos said the traditional TV does not offer a sufficient number of programs for kids and family currently.
Netflix, Inc. started making original content with huge budgets just four seasons back, and this has left TV networks afraid. For this reason, several rivals criticised the firm against which Sarandos fought back, saying Netflix will be spending $5bn on content this year.
Expectations are really high regarding the remake of the popular ‘Full House.’ New episodes of the teen-focused series ‘Degrassi’ became available on the network starting Friday. A new show named ‘Word Party’ – meant for pre-schoolers – will be shown shortly, and Jim Henson’s company is making it. Another show named “Lost & Found Music Studios” will premiere in April, and is about striving teenage musicians.
On Friday, Netflix shares closed down 2.82% at $104.04. Year to date, the stock is down over 9% while in the last one-month, it is down over 15%.