In a recent interview, CEO Satya Nadella assured the public that MSFT is not leaving the smartphone market. He also stated that the firm is currently in pursuit of the “ultimate mobile device”. Fans can still look forward to an enhanced Windows Mobile experience. However, this time around the company is less focused on competing with industry leaders. Microsoft has chosen instead to forge its own unique path through the premium and business smartphone segment. The tech world is itching to find out what the company will produce.
The new year promises to produce the ultimate all-in-one smartphone and, better yet, the device will form part of Microsoft Corp.’s (NASDAQ:MSFT) popular Surface line-up. Microsoft now holds an highly impressive and sought-after range of gadgets which set out to defy industry trends. In spite of the way the Surface range turns away from the conventions set by other tech giants, the products continue to rake in consumer appeal. All this is due to Microsoft’s fresh take on what consumer and business tech should ideally offer. In turn, the firm’s Surface products have noticeably held unique and captivating features.
Microsoft promises unique mobile products
Fans of Microsoft’s (NASDAQ:MSFT) Surface lineup are surging with excitement as 2017 edges into focus. Reports claim a smartphone will be added to the popular 2-in-1 product range after the new year sets in. The venture is yet to get an official title, although rumors have dubbed it the Surface Phone. The alleged, upcoming mobile device is said to offer near-PC like capacity, using the latest in Intel’s early 2017 processors.
For MSFT, gone are the days of cramming in the world’s most favored device specs in the name of competing with top tech giants. This strategy has proven less than successful. Speaking to executives and top investors, the fail of its Lumia smartphone purchase remains a sore point for the corporation. But CEO Satya Nadella claims to see this loss as a learning experience and will use the mistakes made with Nokia’s re-branded Lumia handsets.
“What we are going to do is focus [our] effort on places that have differentiation.” Nadella said. “If you take Windows Phone, where we are differentiated in Windows Phone, its manageability, its security, its Continuum capability, that is the ability to have a phone that, in fact, can even act like a PC.”
Strong mobile push from Microsoft
The Surface Phone would be a strong push from Microsoft (NASDAQ:MSFT) — a company that has repeatedly seen its smartphone ventures fall flat. The firm’s $2 billion adoption of Nokia’s phone business proved to be a failure. However, Microsoft is on a clear comeback course with it’s hardware.
The Lumia handsets have a high possibility off being written off, analyst expect. This does not mean Microsoft (NASDAQ:MSFT) will be leaving the smartphone market though. Nadella claims the company went back to the drawing board with new ideas driving the design and function of its next set of smartphones.
Naturally, the device is bound to be a Windows phone. It should offer the latest and most innovative use of the Windows 10 Mobile operating system. The Elite x3 from HP is thought to be a massive hint at where Microsoft plans to take its next handset. HP’s device is a Windows phone, too, and comes as a near-perfect example of a smartphone with a PC-like capacity. Devices produced by MSFT’s leading partners paint a good idea of Satya Nadella’s mobile ambitions.