Microsoft Corporation CEO Satya Nadella claims that its first self-produced laptop, the Surface Book, is twice as fast as Apple Inc. ’s MacBook Pro. Starting at $1,499, the Windows 10 device comes with a sixth generation Intel Core i5 or i7 processor and up to 1 TB of data storage.
The Most Powerful Laptop
Microsoft Corporation head of engineering Panos Panay calls it “the most powerful laptop on the planet.” In a demo of the device, Panay transferred 3GB of data in only 4 seconds by using a Surface connection. The audience at the launch event was visibly impressed.
Analysts also seem excited. J.P. Gownder of Forrester Research thinks the device “stands out as a powerful competitor to the MacBook and a clear substitute for bulkier Windows machines.”
Another analyst, Daniel Ives at FBR Capital Markets added “the event was solid and showed Microsoft has stepped up its game on the consumer device front. Now the question is will consumers buy the products.”
Panay said that besides being a laptop, the 13.5 inch touch screen could also be detached and made to work with the Surface Pro 4 dock.
“I have been using it and it just blows me away. The typing experience on this product is perfect,” Panay said. “We know what comfort is. We brought it all to the table.”
The Surface Book will be officially launched on October 26, with pre-orders available from October 7.
Microsoft Corp’s New Mantra
Microsoft Corporation had no option but to sidestep equipment makers like Dell and Hewlett-Packard that have long built personal computers for its Windows software.
“With the mobile revolution, and with Apple and Google competing, Microsoft was in jeopardy,” Pat Moorhead, founder of tech consulting company MoorInsights Strategy, said. “It had to fully integrate in order to create devices that it thought would further its cause.”
Microsoft Corporation is counting on Windows 10 to help it grab a bigger share of the devices market. At the launch event, the tech giant said it has already lured more than 110 million Windows 10 users since the OS was released at the end of July.
However challenges remain on the mobile front. Nadella needs to get more mobile users on board the Windows 10. The two new Lumia phones that were also unveiled as part of the event, are efforts in that direction. According to industry tracker IDC, Microsoft is the third-largest smart phone seller in the U.S. after Apple Inc. and Google.
The 5.2-inch Lumia 950 and 5.7-inch Lumia 950 XL “at least get Microsoft into the conversation among consumers,” Ives said. Though he was quick to add that it will be “a long road for Nadella” as Microsoft tries to catch-up with the big 2.
Shares of Microsoft Corporation ended Tuesday at $46.75. Microsoft has managed to outperform Apple over the past three months, rising 5.2 percent, compared to a decline in Apple Inc. ’s stock.