Microsoft Corporation claimed huge success with the launch of Windows 10, but that may have been premature. Install numbers for the second week after release appear to be much lower, and demand for the upgrade may be flattening out after just a couple of weeks on the market. StatCounter, an online data collector, says that installs fell by 177 percent week-over-week on August 9.
The market share of the new OS rose by 31 percent in the week ending August 9. There were 53m devices running the OS at the end of its third week out there. It’s not clear what caused the slow down in downloads. Microsoft has tightly controlled the PCs that install the system, and it may be trying to fix problems before rolling out to more.
Microsoft Windows 10 slows down
The data shows that users with Windows 10 are not all that eager to update their OS to Windows 10. Those with Windows 8 have been the quickest to change their OS. That shows that users already comfortable with Windows 8 are more eager to sign up to Windows 10. It could, alternatively, show that those with Windows 8 are still unhappy with the system and want to try something new.
The StatCounter data shows that 53.5 percent of PC users still run Windows 7. 17.5 percent are using Windows 8 and Windows 8.1. Just 9.7 percent have moved to Windows 10.
Most of the increase in user numbers comes from older users upgrading their systems. Microsoft doesn’t earn anything from those updates. In order to make Windows 10 a winner, it needs to convince new users to buy into its ecosystem.
Stifel analyst Brad Reback is happy with the way the roll out of Windows 10 has gone so far. In a report published on August 13, he upgraded the firm to Buy with a price target of $55. He reckons that with the release of the new OS, ” the Windows business is bottoming from our perspective after a really difficult ’15.”
On top of less problems with Windows, Microsoft will, says Reback, see healthy gains in its new, high margin, cloud based businesses.
Microsoft might be slowing Windows 10 roll out
It’s not all that simple to update to Windows 10. Though Microsoft is letting those with Windows 8 and Windows 7 to get the new OS for free, the firm is keeping control of who gets the updates and when.
When users agree to install the OS they get a message that reads “OK, notify me when ready.” Some users have reported long waits for Windows 10 after asking Microsoft to send the update through.
Windows 10 has had its fair share of issues since release, and that might be slowing the downloads, either on the part of users, or on the part of the firm itself. It emerged early in August that some who downloaded the update had their PCs rendered unusable.
It’s not clear what lead to those problems, or whether Microsoft , in the patches it has rolled into Windows 10 so far, has solved the problem. If not, the firm itself may be trying to limit the PCs that are exposed to the “Missing Operating System” bug.
Satya Nadella’s firm promised, since the build up to the release of Windows 10, that updates to older PCs would come slowly over a number of weeks and would include many small patches. The latest was, KB 3081444 which is really a kernel update, which arrived just days ago.