Microsoft Corporation (NASDAQ:MSFT) will skip this year’s Tokyo Game Show. That should not be a surprise to the folks who are aware of the jaded performance of its gaming console, and their sluggish demand in Japan. But, if the US firm is not focusing on Tokyo, the question to ask is what it is planning for? The answer is GamesCom in Germany.
Microsoft focusing elsewhere
Instead of Japan, the firm is keen to put more efforts in impressing audience at GamesCom in Cologne, Germany. This annual European show gained a lot of momentum over the past few years, and has helped Sony greatly in 2013 after the launch of PS4, and followed up with a strong E3.
A report from Famitsu claimed the US firm will forgo a trip to the great East by not hosting a conference or set up booths at this year’s Tokyo Game Show. Those who were still hopeful that the firm will carry on its E3 momentum should now shed their all hopes.
It seems that the Tokyo Game Show is no more the superstar on the block as it used to be during the launch of PS2 and PS3, when the Japanese market was so much more than it is today. Also, the depleting impact of Japan in today’s gaming market, and the feeble presence of Microsoft in the region, it is not a shock to see why the firm chose to stay away from the event this year.
Japanese market still relevant
However, this doesn’t mean that Japanese market is not important at all. Thanks to the Japanese gaming market, Nintendo is now just around 2m SKUs less than the Xbox One, with the Wii U. Even though Nintendo is ahead Microsoft in East, it is not enough to counter American and European markets.
Microsoft is constantly looking to impress Japanese gaming market with their consoles. They released a few Japan-made games for the Xbox from former big names like Sega. Further, the firm made efforts to keep up its performance in the market with Xbox 360 titles like Bullet Witch and Lost Odyssey, a JRPG from Final Fantasy veteran Hironobu Sakaguchi. But the Xbox, the Xbox 360 and the Xbox One did not help much to gain popularity for the firm.