rtmark
LearnBonds.com

Microsoft Corporation (NSDAQ:MSFT) to Skip 2015 Tokyo Game Show, But Why?

Microsoft Corporation Nasdaq:msft

Microsoft Corporation (NASDAQ:MSFT) will skip this year’s Tokyo Game Show. That should not be a surprise to the folks who are aware of the jaded performance of its gaming console, and their sluggish demand in Japan. But, if the US firm is not focusing on Tokyo, the question to ask is what it is planning for? The answer is GamesCom in Germany.

Microsoft Corporation

Microsoft focusing elsewhere

Instead of Japan, the firm is keen to put more efforts in impressing audience at GamesCom in Cologne, Germany. This annual European show gained a lot of momentum over the past few years, and has helped Sony greatly in 2013 after the launch of PS4, and followed up with a strong E3.

A report from Famitsu claimed the US firm will forgo a trip to the great East by not hosting a conference or set up booths at this year’s Tokyo Game Show. Those who were still hopeful that the firm will carry on its E3 momentum should now shed their all hopes.

It seems that the Tokyo Game Show is no more the superstar on the block as it used to be during the launch of PS2 and PS3, when the Japanese market was so much more than it is today. Also, the depleting impact of Japan in today’s gaming market, and the feeble presence of Microsoft in the region, it is not a shock to see why the firm chose to stay away from the event this year.

Japanese market still relevant

However, this doesn’t mean that Japanese market is not important at all. Thanks to the Japanese gaming market, Nintendo is now just around 2m SKUs less than the Xbox One, with the Wii U. Even though Nintendo is ahead Microsoft in East, it is not enough to counter American and European markets.

Microsoft is constantly looking to impress Japanese gaming market with their consoles. They released a few Japan-made games for the Xbox from former big names like Sega. Further, the firm made efforts to keep up its performance in the market with Xbox 360 titles like Bullet Witch and Lost Odyssey, a JRPG from Final Fantasy veteran Hironobu Sakaguchi. But the Xbox, the Xbox 360 and the Xbox One did not help much to gain popularity for the firm.

All trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.
Avatar

Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

X

Leading Social Trading Platform with 0% Commission

Leading Social Trading Platform with 0% Commission

Leading Social Trading Platform with 0% Commission

TRADE WITH ETORO

75% of investors lose money when trading CFDs.

Leading Social Trading Platform with 0% Commission
TRADE WITH ETORO

75% of investors lose money when trading CFDs.

HTML Snippets Powered By : XYZScripts.com