Even though Apple is making the headlines these days, a lot many things are happening around Google Inc . Apple, which last week unveiled many new products, is all over the web for now, but if we go deep, we could find many news pieces with Google in it.
Google- many things going on
Google recently launched Android Pay – a mobile payment service, and is expanding its high-speed Internet service– Fiber. The Internet firm is also possibly expanding Google Express with fresh food. Not to forget, its self-driving car business, for which the firm hired its first CEO. Apart from working on its products, Google has also forged deals to push its growth forward, and the most noticeable among those are with Twitter and Facebook .
Social media firms want to control the way people read news as can be understood by the initiatives like Facebook’s Instant Articles, Apple’s News app and Snapchat’s Discover. Now, Twitter and Google Inc have plans of building a system that does not need a proprietary platform for functioning, said a report Re/code.
Both the firms are aiming to develop an open source platform that will cache the link and make them instantly available to the users. The webpage will become accessible instantly on clicking the link while browsing on Twitter or using Google search. People interested in reading the news but can’t wait for mobile loading times will benefit greatly from this. This new feature will give publishers full control over their content, and will also push user engagement on Twitter, Google News and search.
Both Google and Twitter do not want to make many changes to the way web pages load, and this is a major difference in the approach with the firms like Facebook, Snapchat and Apple, who are changing the way news is presented to the readers.
Facebook taking Google’s help
Google is also working with Facebook to make available push notifications via chrome to the mobile web users, says TechCrunch. Push notifications play a vital role in re-engaging people with native apps, but they are missing from the mobile websites because of which developers hate working on those. This is a serious problem for Facebook as its site m.facebook.com is visited by large number of users from the developing countries, where data budgets are tight, but it is not able to pull them back in.
So, to overcome this, Facebook is working with Google Inc on its new mobile web alerts standard, to make available push notifications via Chrome to those m.facebook.com mobile web users.