Apple Inc. (NASDAQ:AAPL) has seen massive growth in the last year on the back of an incredible response to the iPhone 6. With Samsung’s release of the Galaxy S6, however, more and more smartphone upgraders are putting together an iPhone 6 VS Galaxy S6 Edge table to try and decide what their next smart phone should be.
Despite the obvious conclusion that the iPhone 6 is beating the Galaxy S6 Edge all over the world, the Samsung smartphone is doing better than any entry from the company since the Galaxy S3 according to reported numbers. The company may be aiming for sales of 70 million units from the Samsung Galaxy S6 and S6 Edge combined. Too bad many consumers still prefer the iPhone 5s.
iPhone 6 VS Galaxy S6 Edge Revisited
It’s clear that the iPhone 6 VS Galaxy S6 Edge fight was over before it began. The massive amount of iPhone 5s and iPhone 5 owners that were likely to upgrade to the iPhone 6 made it almost impossible for the Samsung Galaxy S6 Edge to win this battle. Samsung selling 70 million smart phones or more would be a coup worth bragging about at company meetings, but the smartphone battle was always going to leave Tim Cook and his executive team as the winners.
Even more than that, it’s clear that Samsung is becoming a less and less of a force in the US smartphone market. At the end of March all of the company’s smartphones combined made up 28.3% of the US market, well behind Apple’s 42.6% share. Notably that number includes all of the non-premium Samsung smart phones, leaving the company’s premium Galaxy line so far behind the iPhone that it’s not an equal competitor by any metric.
Apple wins as loyalty stays strong
Apple will manage to stay ahead in the iPhone 6 VS Galaxy S6 Edge battle because the company’s customers love their smartphones, and they want to keep buying the newer versions from Apple rather than its competitors.
Gene Munster, of Piper Jaffray, reckons that Apple will sell 46 million units of the iPhone 6 in the second quarter as it goes head to head with the Galaxy S6 Edge. That’s an incredible number for the relatively weak June quarter, and
The iPhone 5s built on the success of the iPhone 5 and every Apple smartphone before it. Apple maintains its sales because of the intensity of loyalty it breeds among its users. The iPhone 6 took that loyalty, and managed to sway a great deal of premium Android users into the Cupertino-loving fold.
“Switcher” has become the key word at Apple. The company isn’t worried about keeping its loyal iPhone 5s fans buying the iPhone 6, it’s concerned about bringing as many Android users to the iOS ecosystem as possible.
That ecosystem crushed Samsung’s chances of ever winning the iPhone 6 VS Galaxy S6 Edge fight for the market, and the South Korean company can do nothing better than hope for second place.