GoPro Inc (GPRO) Plugs Into Periscope to Livestream User Video

gopro inc (GPRO)

GoPro Inc  users can now livestream their footage on Periscope. The fledgling tech firm announced Monday users of GoPro HERO4 cameras can now broadcast their journeys directly to Periscope, the livestreaming app from Twitter Inc .

GoPro Looks to Reverse Sluggish Performance

The action camera maker announced it is integrating with Periscope. Popular among adventure seekers and sporting enthusiasts (think skiers, surfers and snowboarders), it made sense for the two companies to partner in this realm.

How does GoPro livestreaming work?

Live video feeds will be broadcast to the video app, and only video coming from the Hero4 Black and Hero4 Silver will be livestreamed. Older GoPro devices and the Hero4 Session won’t be able to broadcast live. Any livestreaming on GoPro will continue recording in full-quality mode and saved to the local SD card during the broadcast.

The update to Periscope’s iOS app is available now. The app will also allow you to switch between your iPhone camera and the GoPro throughout the stream. Right now, it doesn’t seem Twitter has an update for the Android app coming.

The partnership makes perfect sense for the two firms due to the fact live streaming and social media are two popular features for consumers today. Moreover, both companies have seen a decline in business. GoPro sales are sagging, while Twitter hasn’t been able to garner new users.

Will this attract new fans for both firms? For investors’ sake, they hope so. GoPro shares have fallen 40 percent year-to-date, hovering above the $10 mark. Twitter shares have slipped 25 percent since the start of 2016 and has been trading around $17. GoPro announced layoffs, while Twitter executives have left the firm.

GoPro is scheduled to report its quarterly results Wednesday and Twitter will report them on Feb. 10.

Periscope, and the Popularity of Livestreaming

Twitter is throwing anything at the wall to see what sticks.

Earlier this month, Twitter announced it would be integrating Periscope into users’ feeds. Starting this month, many mobile users can start watching live broadcasts within their timelines. This is meant to improve real-time capabilities within the social network, and thus enhance Periscope’s reach.

Brands and marketing experts were thrilled when the company made this announcement.

Since Periscope videos autoplay within tweets, you could likely see GoPro broadcasts in your timeline very soon.

Periscope maintains roughly 10 million active accounts. It’s claimed by the firm that about 40 years worth of video is viewed on Periscope every single day, and growing.

Periscope is taking advantage of livestreaming’s popularity, particularly among teenagers. Recently, YouTube and Facebook Inc (NASDAQ:FB) installed livestreaming features on their websites. Also, apps similar to YouNow are gaining a lot of views.

GoPro cameras recently enabled broadcasting on Meerkat in 2015, a Periscope rival.

It was reported that GoPro footage would be broadcast from the X Games this week. “We’ll have a lot of other really cool content being generated by some athletes there that will really show off the integration.”

There you have it. You can watch people jump out of airplanes or ski down mountains live on Twitter while you sit at home eating popcorn and drinking soda.

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Adam Green is an experienced writer and fintech enthusiast. He he worked with LearnBonds.com since 2019 and covers a range of areas including: personal finance, savings, bonds and taxes.


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