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Google Inc Gets Into Pinterest’s Business

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Google+, the social networking site of Google Inc (NASDAQ: GOOGL) has introduced “collections” tab on its profiles yesterday, which is similar to Pinterest’s collections themes.

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The company has been working on this feature with some user groups, as the site already has featured collections for interested people to follow. Dmitry Shapiro, Google’s product manager said that every collection properly organizes users’ interests and they can be shared privately, publicly as well as to customized set of people. This feature is already available on web as well as Google+ Android app, while the rollout in iOS app will take some time.

An effort to revive active users?

Google+ is trying to capture every opportunity to increase its active users. Out of approximately 2.2 billion users, only 9% users post public content actively on the site, based on the Anderson studies gathered by Edward Morbius during January 2015. In fact out of these active users, just 8% had recent activity of profile photo changes while 37% have comments on YouTube videos.

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With the “Collections” features, users can now track collections of their interests, and get updates in their home pages, similarly like Pinterest. After the user creates the collection, a new tab will be displayed in the user’s profile from which other interested people can find and follow the collection. Looks like Google+ is trying to create interest among its users by adding such features.

Meanwhile Bradley Horowitz, who was the product VP at Google took charge as the head of Google+. Instead of referring to the site as Google+, Horowitz said “I’m excited to be running Google’s Photos and Streams products”, hinting that these might be Google+ main emphasis areas, going forward.

Hedging against Pinterest

With  the Pinterest’s platform entering into search feature, Mark Bergen’s article in redcode.net analyzes that, Google might be hedging against Pinterest, as the firm is among the companies posing a risk to Google’s search revenues. Pinterest released an API for developers today, wherein the developers need to sign up to access its API, and build the apps according to the site’s user data.

On today’s market shares in Google traded lower on a weak market. At time of writing the company’s shares were selling for $533.52, down 1.34% for the full day so far. The company’s stock is now less than 2% above the price it opened 2015 at, a performance in line with that of the S&P 500.

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